Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Handwerksbäckerei Mack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Handwerksbäckerei Mack performance in the Germany and how they change over time
See what factors influence Handwerksbäckerei Mack performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Handwerksbäckerei Mack' competitors in the Germany
An analysis of Handwerksbäckerei Mack' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive edge in the industry.
Handwerksbäckerei Mack holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength. Peers like Esquina Lörrach, Landmann, VIELMEER, Emessa Cafe & Restaurant, Zum Backfisch, and Uzun Taşfırını share the same high-performance tier.
CSAT reflects customer happiness, influencing loyalty and brand reputation, crucial for sustainable growth.
Overall customer satisfaction is 69%, a slight decrease of 0.6 percentage points year-over-year. Bavaria shows high satisfaction at 82% with a 1.2pp increase, while Baden-Württemberg lags at 61% with a 4.4pp decrease. This suggests regional differences in customer experience require attention.
Average Check shows spending per visit, vital for revenue insights and pricing strategy optimization.
The overall average check is 9.2 EUR, a 2.9% increase year-over-year, indicating customers are spending more per visit. Baden-Württemberg's average check is 9.2 EUR, while Bavaria's is 9 EUR. The dynamic data shows fluctuations between 6.90 EUR and 10.63 EUR.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
Handwerksbäckerei Mack has 34 outlets in Baden-Württemberg and 9 in Bavaria. This distribution highlights a stronger presence in Baden-Württemberg, suggesting possible regional focus or market saturation differences between the two states.
Competitor analysis identifies key rivals, enabling strategic differentiation and market positioning.
McDonald's is the top competitor with a cross-visitation rate of 19.67%, followed by Bäckerei Gnaier at 10.66% and Burger King at 9.02%. Aposto and Eiscafé Da Claudio have lower cross-visitation rates, indicating they are less direct competitors in overlapping customer segments.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for efficiency.
Traffic workload peaks between 9:00 AM and 4:00 PM (hod 9-16), with the highest workload around 11:00 AM (hod 11) at 55.53. Traffic is minimal between 9:00 PM and 5:00 AM (hod 21-5), indicating the primary business hours align with typical daytime activity.
Consumer segments allow targeted marketing, enhancing relevance and engagement for different demographics.
Women are overrepresented with an affinity index of 82, indicating strong engagement. Men have an affinity index of 110, showing they also are engaged. Gen X has an affinity index of 120, Gen Y of 80 and Gen Z of 93, showing different generational interest levels. GenX are particularly engaged.