Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hamerica's performance in the Italy and how they change over time
See what factors influence Hamerica's performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hamerica's' competitors in the Italy
An analysis of Hamerica's' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hamerica's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference.
Hamerica's at 99 percentile is a leading brand in Italy's Cafe & Restaurants industry. This shows strong customer preference, placing it at the top 1% in the market, performing better than peers like Croce del Sud, Osteria del Lovo, COSTA DEL SUD, Mennella, Fattoria Toccaferro, and DeAmicis Uno, who are also in the top 1%.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting repeat business and brand reputation.
Hamerica's overall CSAT is 75%, a slight decrease of 0.5pp year-over-year. Aosta Valley shows high CSAT (98%), while Liguria is lower (73%). Customer satisfaction has fluctuated, with a peak in July 2025. Continuous monitoring and location-specific strategies are needed to improve and maintain high CSAT.
Average check measures customer spending per visit, reflecting menu pricing strategy and customer purchasing behavior.
Hamerica's average check is 20.7 EUR, down 2.7% year-over-year. Lazio has the highest average check (22.2 EUR). Average check fluctuated between May and July 2025. Strategies to increase order value may improve overall revenue.
Number of outlets indicates brand's presence and accessibility, reflecting expansion strategy and market coverage.
Hamerica's has 9 outlets in Lombardy, indicating its strongest regional presence. Emilia-Romagna follows with 5 outlets. Most other regions have significantly fewer outlets, suggesting potential for expansion in those areas to enhance brand visibility.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Hamerica's top competitors are McDonald's (6.04% cross-visitation), Autogrill (3.57%), and Old Wild West (2.47%). Understanding customer overlap with these brands helps Hamerica's refine its offerings and marketing strategies to maintain its market share. Also Venchi Cioccolato e Gelato (1.65%), La Piadineria (1.65%)
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Hamerica's experiences peak traffic between 12:00 and 14:00, and again between 19:00 and 22:00, reaching a maximum around 21:00. Minimal traffic occurs between 0:00 and 9:00. Staffing and promotional efforts should align with these peak hours.
Consumer segment analysis identifies key customer demographics, enabling targeted marketing and product development.
Women (83 affinity index) are significantly overrepresented in Hamerica's customer base. Men (114) are overrepresented. Gen X (110) and Gen Y (103) also show high affinity, while Gen Z (58) are underrepresented. Marketing should target these demographics effectively.