Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence GUGU Chicken performance in the Thailand and how they change over time
See what factors influence GUGU Chicken performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of GUGU Chicken' competitors in the Thailand
An analysis of GUGU Chicken' competitors in the Thailand
In Cafés & Restaurants
·Jul – Sep 25
GUGU Chicken is in the lower 38% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GUGU Chicken's market performance is at the 38th percentile in Thailand's Cafe & Restaurants industry, indicating a below average market position. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include GOTOKU, เฮือนทะเล Cafe Rich & Restaurant, Surf & Turf Beach Club & Restaurant, มรกตสยาม หวานเย็นสูตรโบราณ สาขาสะพานพระราม5, The Hope Cafe Krungthep Kreetha Halal, and เนื้อแท.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience, directly impacting revenue.
GUGU Chicken's overall customer satisfaction (CSAT) is 73%, a decrease of 14 percentage points year-over-year. In Nonthaburi Province, CSAT is 64%, with a significant decrease of 30.6 percentage points. This indicates a concerning decline in customer satisfaction, particularly in Nonthaburi Province, requiring immediate attention to service and experience improvements.
Outlet count indicates brand reach and expansion, reflecting investment and market penetration strategy effectiveness.
GUGU Chicken has a total of 9 outlets. The distribution is as follows: 3 in Nonthaburi Province, 2 in Pathum Thani Province, 2 in Samut Prakan Province, 1 in Nakhon Pathom Province, and 1 in Chachoengsao Province. This distribution indicates a concentration of outlets in the Nonthaburi Province.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
GUGU Chicken's top competitors based on cross-visitation are Café Amazon (12.12%), Hachiban Ramen (9.09%), Yayoi (9.09%), Sushiro (9.09%), and Ruen Mai Restaurant (6.06%). This indicates that customers who visit GUGU Chicken also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
GUGU Chicken experiences peak traffic workload between 9 AM and 8 PM, with the highest traffic between 12 PM and 7 PM. Traffic is significantly lower during the night, with the lowest workload between 3 AM and 5 AM. This data suggests that GUGU Chicken should focus its resources and staffing during peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
GUGU Chicken's customer base shows a high affinity towards women (89%) and a strong representation from Gen Y (122%) and Gen Z (133%). Gen X is under-indexed (35%). This suggests that GUGU Chicken appeals more to younger generations and women, which should inform marketing and product development strategies.