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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Grill Masters performance in the India and how they change over time
See what factors influence Grill Masters performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Grill Masters' competitors in the India
An analysis of Grill Masters' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Grill Masters is in the lower 37% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Grill Masters is in the lower 37% of brands, indicating a below average market performance. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include The Cascade, Bharti veg chaupati, Madras Cafe, Food Adda, Sri Krishna Cafe, and Hotel Devi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are vital.
Grill Masters shows an overall CSAT of 84%, a 12.4pp increase year-over-year. Uttar Pradesh leads with 100% CSAT, while Rajasthan lags at 77%. The CSAT trend increased from 72.09% in June to 90.24% in August, indicating improved customer experiences.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions.
Grill Masters' overall average check is 600 INR, with no year-over-year change. Haryana has an average check of 482.1 INR. The average check increased from 320 INR in June to 1126.67 INR in August, suggesting successful upselling or menu changes.
Outlet count reflects brand reach and growth. Tracking distribution across regions informs expansion and market penetration strategies.
Grill Masters has 32 outlets in India. Haryana has the most outlets (14), followed by Punjab (7). Other states include Rajasthan (4), Uttar Pradesh (2), Maharashtra (1), Himachal Pradesh (1), Madhya Pradesh (1), and Delhi (1).
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Grill Masters' top competitors based on cross-visitation are McDonald's (6.02%), Haldiram's (4.82%), Hipster Haven Bistro (3.61%), Subway (3.61%), and Burger King (3.61%). This indicates customers who visit Grill Masters also frequent these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Grill Masters experiences peak traffic between 10 AM and 10 PM, with the highest workload at 7:00 PM (67.14%). Traffic is minimal between midnight and 7 AM. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, boosting engagement and ROI.
Grill Masters' customer base consists of 87% Women and 106% Men (affinity index). Gen X is over-represented (153 affinity index), while Gen Z is under-represented (33 affinity index). This suggests a higher affinity among Gen X consumers.