Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Grill Masters performance in the India and how they change over time
See what factors influence Grill Masters performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Grill Masters is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Grill Masters' competitors in the India
An analysis of Grill Masters' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Grill Masters holds a leading position in the India Cafe & Restaurants industry with a Market Performance percentile of 98. This high percentile places Grill Masters in the top 2% of brands, indicating a very strong competitive standing relative to its peers. Performance peers like The South Cafe, Shimla, The Feast House Cafe and Restaurant, THE ROYAL BIRYANI, Four Seasons Restuarant, and Barkat Darbaar are in the same percentile range.
Customer satisfaction is key to loyalty and growth. Tracking it helps to quickly understand customer perception of the brand and service quality.
Grill Masters boasts an overall customer satisfaction (CSAT) score of 77%, with a 3.6 percentage point increase year-over-year, signaling improved customer perception. Haryana shows high satisfaction at 82%, while Rajasthan shows lower satisfaction at 71% with a decrease of 29.4 percentage points. The CSAT trend shows fluctuation, peaking in July 2025.
Average check reflects spending per customer visit and indicates pricing strategy effectiveness and customer purchase behavior trends.
The overall average check for Grill Masters is 446 INR, a decrease of 34.7% year-over-year, potentially indicating changes in pricing or customer spending habits. Haryana has an average check of 445.7 INR. The average check has varied over the months, indicating dynamic customer behavior.
Outlet count shows brand reach and expansion, reflecting growth strategy effectiveness and market penetration across different regions.
Grill Masters has a total of 30 outlets across India, with Haryana having the highest number (14), followed by Punjab (7), Rajasthan (4), Uttar Pradesh (2), Maharashtra, Himachal Pradesh, and Delhi each with 1 outlet. The distribution indicates a stronger presence in Northern India.
Identifying top competitors via cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
McDonald's is the top competitor of Grill Masters, with a cross-visitation rate of 6.86%. Other notable competitors include Subway, Urban King Hotel, Barista, and Burger King, each with a cross-visitation rate of 3.92%. These brands share a portion of Grill Masters' customer base, reflecting similar customer preferences.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet demand.
Grill Masters experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic occurring between 6 PM and 8 PM (63.17% - 67.01%). Traffic is minimal during the early morning hours, suggesting a need to optimize staffing and marketing strategies based on these peak times.
Consumer segments (gender, generation) inform targeted marketing and positioning to reach specific groups effectively.
Grill Masters' customer base shows a higher affinity index for men (112) compared to women (66). Among generations, Gen X shows the highest affinity (149), followed by Gen Y (103), while Gen Z is underrepresented (28). This suggests that marketing efforts might benefit from a Gen X focus.