Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Greenwich Coffee performance in the Turkey and how they change over time
See what factors influence Greenwich Coffee performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Greenwich Coffee is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Greenwich Coffee' competitors in the Turkey
An analysis of Greenwich Coffee' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Greenwich Coffee's market performance is at the 44th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors in Turkey's Cafe & Restaurants industry. Performance peers in the same percentile range include Eskişehir Koza Kebap, Kebap-ci Mecidiyeköy, Vati Ocakbaşı (Kaş Restaurant), Mini Köşk Köfte, Coffeeshopgaleri&pizza restoranı Kaş, and Sabah Et Lokantası.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Greenwich Coffee's overall CSAT is 78%, a decrease of 8.7 percentage points year-over-year. The Black Sea Region shows a CSAT of 83% with a decrease of 12.4 percentage points, while the Marmara Region has a CSAT of 76% with a decrease of 8.4 percentage points. This indicates a decline in customer satisfaction across regions, requiring attention to service and product quality.
Average check reveals spending habits, reflecting menu pricing strategy and customer willingness to spend per visit.
Greenwich Coffee's overall average check is 301.8 TRY, a 50.4% increase year-over-year. The Black Sea Region has an average check of 395.2 TRY, while the Marmara Region has an average check of 266.5 TRY. The increase suggests customers are spending more per visit, potentially due to menu changes or increased demand for higher-priced items.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Greenwich Coffee has 21 outlets in the Marmara Region and 2 outlets in the Black Sea Region. This distribution highlights a strong presence in the Marmara Region, suggesting a strategic focus or higher market demand in that area compared to the Black Sea Region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Greenwich Coffee's top competitors based on cross-visitation are Starbucks (12.04%), McDonald's (9.26%), Burger King (6.48%), Kahve Dünyası (5.56%), and Espressolab (5.56%). This indicates that customers who visit Greenwich Coffee also frequently visit these brands, suggesting they are the primary alternatives in the market.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Greenwich Coffee experiences peak traffic between 16:00 and 21:00, with the highest workload at 21:00 (61.60%). Traffic is minimal between 01:00 and 07:00. This data suggests staffing should be increased during peak hours to manage customer flow effectively.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies for engagement.
Women have an affinity index of 105, indicating they are overrepresented among Greenwich Coffee's consumers. Men have an affinity index of 97, suggesting they are slightly underrepresented. Gen X has an affinity index of 166, Gen Y 68, and Gen Z 178. Gen X and Gen Z are overrepresented, while Gen Y is underrepresented. This data suggests targeted marketing towards Gen Y and consider the preferences of Gen X and Gen Z.