Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Green Grass performance in the Mexico and how they change over time
See what factors influence Green Grass performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Green Grass is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Green Grass' competitors in the Mexico
An analysis of Green Grass' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
Green Grass, with a market performance of 99, is a leading brand in Mexico's Cafe & Restaurants industry, placing it in the top 1%. This percentile signifies a strong market presence. Performance peers include All You Can Wings, Animal Masaryk, Palax, La Llorona Cantina, La Cocina de Doña Esthela, and Ariadna Mérida, all within the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, reputation, and revenue. Tracking CSAT helps identify areas for improvement.
Green Grass's overall customer satisfaction is 78%, a slight decrease of 1.9 percentage points year-over-year. The State of Mexico shows a CSAT of 78%, with a growth of 5.1 percentage points. Overall customer satisfaction declined, and there is a 77.78% bar fill percentage for the State of Mexico data.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power within the Cafe & Restaurants industry.
The overall average check for Green Grass is 310.20 MXN, an increase of 11.3% year-over-year. In the State of Mexico, the average check is 327.50 MXN, with 0% growth. The average check increased indicating customers are spending more per visit.
The number of outlets reflects brand reach and expansion strategy, directly impacting market share and accessibility for customers.
Green Grass has 4 outlets in the State of Mexico, 1 in Puebla, and 1 in Querétaro. The State of Mexico accounts for the highest number of outlets, representing the largest market presence, while Puebla and Querétaro each host a single outlet.
Competitor analysis identifies key rivals and their cross-visitation rates, aiding in strategic positioning and competitive advantage within the Cafe & Restaurants sector.
The top competitors for Green Grass based on customer cross-visitation are Starbucks (8.41%), Pizza Hut (6.54%), La Casa de Toño (6.54%), Tierra Garat (3.74%), and Toks (3.74%). These brands attract Green Grass's customers, revealing potential competitive overlaps and strategic insights.
Traffic workload analysis by hour reveals peak operational times, crucial for staffing, resource allocation, and optimizing customer service efficiency.
Green Grass experiences peak traffic between 11:00 and 20:00, with the highest workload at 14:00 (63.38). Traffic is minimal from 0:00 to 8:00 and after 21:00. This data informs staffing and resource allocation strategies to manage peak demand effectively.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and ROI by aligning strategies with audience characteristics.
Green Grass's customer base is predominantly women (95%), with a decrease of 4.84. The brand has high affinity with Gen Z (166%), overrepresented, with Gen Y (103%) also showing affinity. Gen X (83%) affinity is under-indexed, indicating a lower representation compared to the average.