Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Great Wraps performance in the United States and how they change over time
See what factors influence Great Wraps performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Great Wraps is in the lower 20% of brands
Sample of brands in the same percentile
An analysis of Great Wraps' competitors in the United States
An analysis of Great Wraps' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Great Wraps' market performance is in the lower 20%, indicating a critically low market standing. This suggests the brand captures a smaller portion of customer traffic compared to competitors. Performance peers in the same range include Morning House Korean BBQ 24 Hours. 새벽집, Ruby’s Sourdough Pizza, Cross Bay Diner, Arturo's, Teppanyaki Grill Supreme Buffet, and The Cosmic Bean.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Great Wraps' overall CSAT is 40%, a decrease of 10.8 percentage points year-over-year, indicating declining customer satisfaction. In Texas, CSAT is 50% with a decrease of 16.7 percentage points, while Georgia shows 47% with an increase of 5.5 percentage points. The CSAT dynamic data shows a fluctuating trend, with a low of 32.14% in August 2025.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
Great Wraps' overall average check is $15.30, a 16% increase year-over-year, indicating customers are spending more per visit. In Georgia, the average check is $12.90 USD, with no growth. The average check dynamic data shows a fluctuating trend, with a high of $17.69 in July and August 2025.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers, driving revenue.
Great Wraps has a total of 24 outlets. Georgia has the most with 9 outlets, followed by Texas with 7. Missouri has 2 outlets, while South Carolina, New Jersey, Virginia, District of Columbia, Tennessee, and Illinois each have 1 outlet.
Identifying top competitors helps refine strategies. Understanding cross-visitation patterns reveals customer preferences and opportunities for differentiation.
Great Wraps' top competitors based on cross-visitation are McDonald's and Starbucks, both at 11.76%. Rising Roll Gourmet Cafe', Pei Wei Asian, and Torchy's Tacos each have a cross-visitation rate of 5.88%. This indicates that customers who visit Great Wraps also frequently visit McDonald's and Starbucks.
Traffic workload by hour reveals peak times. Understanding traffic patterns allows for optimized staffing and resource allocation to improve customer service.
Great Wraps experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload at 55.34% at 2:00 PM. Traffic is minimal between 10:00 PM and 6:00 AM. This data suggests staffing should be increased during peak hours to handle customer volume.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product offerings.
Great Wraps' customer base shows a high affinity towards women (94), indicating they are slightly under-indexed compared to the average consumer. Men are over-indexed (106). Gen X is under-indexed (66), while Gen Y (121) and Gen Z (107) are over-indexed, suggesting a stronger affinity for Great Wraps among younger generations.