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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Great Wraps performance in the United States and how they change over time
See what factors influence Great Wraps performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Great Wraps' competitors in the United States
An analysis of Great Wraps' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Great Wraps is in the lower 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Great Wraps is in the lower 21% of brands, indicating a critically low market performance. This suggests the brand captures a smaller share of customer traffic compared to its peers. Performance peers in the same percentile range include Destination Downtown Food Hall, Monk's Pub, Cross Bay Diner, Arturo's, Teppanyaki Grill Supreme Buffet, and Addy's Barbeque - Baltimore.
Identifying top competitors helps refine strategies, benchmark performance, and understand market dynamics for competitive advantage.
The top competitors for Great Wraps, based on customer cross-visitation, include Steak'n Shake, Starbucks, Buffalo Wild Wings, McDonald's, and Dimassi's Mediterranean Buffet. Each of these brands sees approximately 10.53% cross-visitation from Great Wraps' customers.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Traffic workload for Great Wraps peaks between 12:00 PM and 5:00 PM, with the highest workload at 58.33% at 2:00 PM. The lowest traffic occurs between 10:00 PM and 6:00 AM. This data can inform staffing and operational decisions.
Understanding consumer segments enables targeted marketing, personalized experiences, and product development to better meet diverse customer needs.
Great Wraps' customer base shows a higher affinity towards women (108 index) compared to men (92 index). Among generations, Gen Y shows a high affinity (125 index), while Gen X is under-indexed (41 index). This suggests targeted marketing towards women and Gen Y may be effective.