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Managing Partner, Global Business Development
See what factors influence Go Coffee performance in the Brazil and how they change over time
See what factors influence Go Coffee performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Go Coffee' competitors in the Brazil
An analysis of Go Coffee' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Go Coffee is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Go Coffee is in the top 1% in Brazil's Cafe & Restaurants industry, which is a leading position. This indicates a strong market presence. Performance peers also in the 99th percentile include Assada - Mercado Shangri-Lá, Pizzaria Camelo, Taji Japanese Cuisine, Shake it All - Milkshake Gourmet, Nakazumy Sushi Restaurante Japonês em Santos, and Venda do Chico.
Customer Satisfaction reflects brand perception and loyalty, crucial for sustained growth and positive word-of-mouth, impacting future revenue.
Overall customer satisfaction for Go Coffee is 86%, a decrease of 5.7 percentage points year-over-year. The South Region has the highest satisfaction at 89%, while the Northeast Region shows the lowest at 67% with a significant decrease of 30.3 percentage points. This suggests a need to investigate and address issues particularly in the Northeast to improve customer sentiment.
Average check (revenue per transaction) indicates spending habits. Monitoring trends informs pricing and promotional strategies for revenue optimization.
The overall average check for Go Coffee is 33 BRL, which is a 4.3% increase year-over-year. The Northeast Region has the highest average check at 41.7 BRL. The Southeast Region has the lowest average check at 30 BRL. These variations suggest regional differences in customer spending behavior.
Competitor analysis identifies market rivals and customer preferences, enabling strategic positioning and differentiation for competitive advantage.
The top competitors for Go Coffee, based on cross-visitation, are McDonald's (6.96%), Burger King (3.80%), Outback Steakhouse (2.53%), Coco Bambu (2.53%), and Cacau Show - Chocolates (1.90%). This indicates that Go Coffee customers also frequent these establishments, revealing potential areas for competitive focus.
Understanding consumer segments allows targeted marketing. Tailoring campaigns increases engagement and drives conversion and customer loyalty.
Go Coffee's customer base shows a higher affinity towards women (109 index) and Gen X (171 index) and Gen Z (154 index) compared to the average consumer. Men are under-indexed (92 index), as well as Gen Y (68 index). This informs targeted marketing and product positioning strategies based on segment affinity.