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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence GLOBUS performance in the Russia and how they change over time
See what factors influence GLOBUS performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of GLOBUS' competitors in the Russia
An analysis of GLOBUS' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
GLOBUS is in the lower 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
GLOBUS's market performance is in the lower 16%, indicating a critically low market standing. This means GLOBUS captures a smaller portion of customer traffic compared to competitors. Performance peers in the same percentile range include L'eclat, Platan, Hunter.karelia, Privet, Ruki VVerkh!, and Bonch.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business. Higher CSAT often correlates with better financial performance.
GLOBUS has a customer satisfaction rate of 74%, a 6.1 percentage point increase year-over-year. This indicates improved customer sentiment. The Central Federal District reports a 74% satisfaction rate. CSAT peaked at 100 in May 2025, declining to 73.33% by July 2025.
The number of outlets indicates brand reach and market presence. More outlets can mean greater accessibility and potential revenue, reflecting expansion strategy.
GLOBUS has 14 outlets in the Central Federal District. This indicates the brand's physical presence and coverage within this region. The bar fill percentage of 100 suggests this is the total number of outlets reported.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals which brands attract similar customers, informing strategic positioning.
The top competitor for GLOBUS is Вкусно — и точка, with a 33.33% cross-visitation rate. This means one-third of GLOBUS's customers also visit Вкусно — и точка. Other competitors include Shaurma Master, VietCafe, Kofe S Pechen'koy, and Phobo, each with a 16.67% cross-visitation rate.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
GLOBUS experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 6:00 PM (57.69%). Traffic is minimal in the early morning hours. This data helps optimize staffing and promotions during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal which groups are most engaged, guiding tailored strategies.
Women show a high affinity (105 index) for GLOBUS, while men are under-indexed (93 index). Gen X exhibits a very high affinity (221 index), while Gen Y is slightly under-indexed (81 index). This suggests targeted marketing towards Gen X and women may be effective.