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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence GLOBUS performance in the Germany and how they change over time
See what factors influence GLOBUS performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of GLOBUS' competitors in the Germany
An analysis of GLOBUS' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
GLOBUS is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
GLOBUS, with a market performance of 99, is a leading brand in Germany's Cafe & Restaurants industry. This high percentile indicates a dominant position, suggesting strong customer preference. Peers within the same range include Braaker, Bäckerei Happ GmbH & Co. KG, CRUNCHY KEBAB, Geisha am Gärtnerplatz, Trölsch, and Anteplioglu.
Customer satisfaction is key to brand loyalty and growth. It reflects the quality of customer experience and operational effectiveness.
Overall customer satisfaction for GLOBUS in Germany is 65%, a decrease of 10.2 percentage points year-over-year. Satisfaction varies by state, with Baden-Württemberg showing the highest at 93% and Rhineland-Palatinate the lowest at 65%. The dynamic CSAT data shows fluctuation during the reporting period, peaking in June 2025.
Average check indicates customer spending per visit, reflecting pricing strategy and perceived value of offerings.
The overall average check for GLOBUS in Germany is 12.4 EUR, an increase of 9.8% year-over-year. Average check varies by state, with Hesse having the highest at 17.3 EUR. Dynamic data reveals fluctuations in average check across the reporting period.
Outlet count reflects brand's presence and market reach, impacting accessibility and brand awareness.
GLOBUS has varying numbers of outlets across German states, with Rhineland-Palatinate leading with 15 outlets. Hesse and Saarland each have 8 outlets. Mecklenburg-Vorpommern has the fewest, with 1 outlet. This distribution indicates regional strengths.
Identifying top competitors helps understand the competitive landscape and benchmark performance.
The top competitors for GLOBUS, based on cross-visitation, are McDonald's (15.85%), Burger King (7.10%), Baeckerei Hoefer (2.73%), Bäcker Görtz (2.19%), and KFC (2.19%). This indicates that GLOBUS customers also frequently visit these fast-food chains and bakeries.
Understanding traffic workload helps optimize staffing and resource allocation throughout the day.
GLOBUS experiences peak traffic workload between 11:00 and 13:00, reaching a high of 54.24 at 12:00. Traffic is minimal during the night, suggesting a need for focused resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing, enhancing campaign relevance and effectiveness.
GLOBUS's customer base shows a high affinity among women (97%), with men over-represented (102%). Gen Z exhibits high affinity (144%), while Gen Y is under-indexed (85%), suggesting potential areas for targeted marketing strategies.