Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence FreshMenu performance in the India and how they change over time
See what factors influence FreshMenu performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
FreshMenu is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of FreshMenu' competitors in the India
An analysis of FreshMenu' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
FreshMenu's Market Performance is in the top 1%, indicating a leading position. This high percentile suggests strong market presence and customer preference versus peers like Hotel Cafe Mysore, Malabar restaurant, K Se Kulcha, Shakti Restaurant, Swathi Veg Restaurant and Yaa Mohaideen Biryani Vellore.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, impacting long-term growth and repeat business in the Cafe & Restaurants sector.
FreshMenu's overall customer satisfaction is 30%, down 0pp year-over-year. CSAT varies by state, with Haryana showing the highest at 47% (up 9.2pp), and Delhi the lowest at 27% (down 27.2pp). These insights highlight areas for targeted improvements.
Average check (AvgCheck) indicates spending per customer, vital for revenue optimization and understanding customer purchasing behavior in Cafe & Restaurants.
FreshMenu's overall average check is 362.4 INR, up 10.5% year-over-year. Maharashtra has the highest average check at 342.9 INR. This shows increased customer spending and potential success in value offerings.
Outlet count indicates a brand's reach and expansion, reflecting market coverage and accessibility in the competitive Cafe & Restaurants landscape.
FreshMenu has the most outlets in Karnataka (25), followed by Maharashtra (12). This distribution reveals key operational areas and potential regions for expansion or consolidation.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages in Cafe & Restaurants.
FreshMenu's customers also frequent Polar Bear Ice Cream (4.88% cross-visitation), Domino's Pizza (4.88%), Burger King (4.07%), Hyderabadi Dum Biryani Restaurant (4.07%), and Pizza Hut (3.25%). This reveals shared customer segments and competitive overlap.
Traffic workload patterns show peak hours, enabling efficient staffing and resource allocation to meet customer demand in the Cafe & Restaurants sector.
FreshMenu experiences peak traffic workload between 19:00 and 21:00, reaching approximately 51.16% at 20:00. Understanding this pattern allows for optimized service during high-demand periods.
Consumer segment analysis informs targeted marketing, optimizing product offerings and messaging to resonate with diverse customer groups in Cafe & Restaurants.
FreshMenu's customer base shows an affinity towards women (index 116) and Gen Z (index 124). Gen Y also shows high affinity with index of 105, while Gen X shows under-indexed (index 60). Tailoring strategies to these preferences can enhance engagement.