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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence FreshMenu performance in the India and how they change over time
See what factors influence FreshMenu performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of FreshMenu' competitors in the India
An analysis of FreshMenu' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
FreshMenu is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
FreshMenu's market performance is in the lower 39%, indicating a below average market standing. This means that FreshMenu captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Mahanagaram Restaurant, Roti Kulcha aur Naan, Dorothea Cafe | Jaipur | Restaurant | Global Cuisine, Madhav Pure Veg, SGS Non-Veg Gundu Palav, and Pingara Pure Veg.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
FreshMenu's overall CSAT is 24%, a decrease of 7 percentage points year-over-year, indicating declining customer satisfaction. CSAT varies by state: Haryana shows the highest CSAT at 30% with an increase of 1.1pp, while Delhi, Karnataka and Maharashtra show decreased CSAT. The trend shows a decline in CSAT from June to August 2025.
Average check (Avg Check) indicates how much customers spend per order, reflecting pricing strategy, menu appeal, and customer purchasing power.
FreshMenu's overall average check is 314.1 INR, a 1.5% increase year-over-year, suggesting customers are spending slightly more per order. Maharashtra has the highest average check at 314.3 INR. The average check decreased from June to August 2025.
Number of outlets reflects brand reach and expansion, influencing market presence, accessibility, and overall revenue potential.
FreshMenu has the most outlets in Karnataka (25), followed by Maharashtra (14), Haryana (8), Delhi (4), and Uttar Pradesh (2). This distribution indicates a stronger presence in South India compared to other regions.
Competitor analysis identifies key rivals, revealing competitive landscape, market share dynamics, and opportunities for differentiation and strategic positioning.
FreshMenu's top competitors based on customer cross-visitation are Domino's Pizza (7.87%), Hyderabadi Dum Biryani Restaurant (4.49%), Adyar Ananda Bhavan - A2B (3.37%), Polar Bear Ice Cream (3.37%), and Meghana Foods (3.37%). This indicates that FreshMenu customers also frequent these establishments.
Traffic workload by hours reveals peak operational times, enabling efficient staffing, resource allocation, and optimized service delivery.
FreshMenu experiences peak traffic workload between 7 PM and 9 PM, with the highest workload at 20:00 (52.40%). Traffic is minimal between midnight and 6 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, personalized experiences, and improved customer engagement strategies.
FreshMenu's customer base shows a high affinity for Women (Index 106) and Gen Y (Index 109). Men (Index 97), Gen X (Index 68), and Gen Z (Index 71) are under-indexed, suggesting opportunities for targeted campaigns to increase their engagement.