Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence freshens performance in the United States and how they change over time
See what factors influence freshens performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of freshens' competitors in the United States
An analysis of freshens' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
freshens is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the industry. It shows brand's share of foot traffic relative to its competitors.
freshens' market performance is at the 94th percentile, indicating a leading position. This places freshens in the top 6% of brands, showing strong market presence. Performance peers include Uncle Sam's Pizza, Loxley's, J. Burns'Pizza Shop, The Dunes Saloon Lake Superior Brewing Co., Zinicola, and Penny Lane Ices Express all positioned at the 94th percentile.
Customer satisfaction is crucial for loyalty and business growth. Monitoring changes helps proactively address issues and improve the customer experience.
freshens' overall customer satisfaction is 60%, a decrease of 3.8 percentage points year-over-year. Satisfaction varies by state; Georgia shows 65% with an 8.8 percentage point increase, while Florida is at 36% with a 22.7 percentage point decrease. This highlights areas for targeted improvement efforts in Florida.
Outlet count indicates market reach and expansion progress. Tracking it reflects growth strategy effectiveness and geographic footprint.
freshens has a presence across multiple states, with Texas leading at 5 outlets. Florida follows with 3, while Pennsylvania, South Carolina, and Georgia each have 2 outlets. Arkansas, Minnesota, and Utah each have 1 outlet. This indicates varying levels of market penetration across different regions.
Competitor analysis identifies key market rivals and customer preferences. Cross-visitation data informs competitive strategies and market positioning.
freshens' customers also frequently visit Firehouse Subs, Chipotle Mexican Grill, South City Kitchen, Panda Express, and Olive Garden Italian Restaurant (all with cross-visitation of 8). This indicates shared customer interests and potential areas for competitive focus.
Traffic workload patterns reveal peak hours and staffing needs. Understanding these trends optimizes resource allocation and service efficiency.
freshens experiences peak traffic between 10 AM and 7 PM, with the highest workload around 2 PM (57.34). Traffic is minimal before 6 AM and after 10 PM. This data helps optimize staffing and resource allocation during peak service times.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning for better customer engagement and higher ROI.
freshens' customer base shows a higher affinity towards women (index 90) and men (index 109). Gen Y (index 160) and Gen Z (index 106) are over-represented, indicating high engagement. Gen X (index 33) shows lower affinity, suggesting an opportunity for targeted outreach.