Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Fresco performance in the Italy and how they change over time
See what factors influence Fresco performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fresco' competitors in the Italy
An analysis of Fresco' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fresco is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Fresco's market performance in Italy's Cafe & Restaurants industry is at the 99th percentile, indicating a leading position. This reflects high foot traffic compared to peers. Performance peers in the same percentile range include Kiste' - La pizza artigianale, Hermes, Ciauru i mari, Capricci, Sfoglia Rina and Macelleria Pucci.
Customer satisfaction (CSAT) is a key performance indicator of how well Fresco's products and services meet customer expectations.
Fresco's overall CSAT is 73%, a slight increase of 0.2 percentage points year-over-year. Campania shows the highest CSAT at 84% with a 6.9 percentage points increase. Lombardy and Veneto show decreased CSAT. Customer satisfaction increased from 67.66% in May to 77.76% in July.
Average check measures the average amount customers spend per transaction, reflecting pricing strategy and customer spending habits.
Fresco's overall average check is 23.8 EUR, a 7.2% increase year-over-year. Campania and Lombardy have the highest average check at 25 EUR. The average check varied throughout the period, starting at 23.68 EUR in May and reaching 24.43 EUR in July.
Number of outlets indicates brand's market presence and potential reach, showing expansion and geographic focus.
Fresco has the most outlets in Campania (8), followed by Lombardy (5), Lazio (2), and Veneto (1). This distribution shows a strong presence in Campania compared to other regions in Italy.
Identifying top competitors by cross-visitation reveals direct rivals and shared customer base for strategic advantages.
Fresco's top competitors, based on cross-visitation, include McDonald's (2.66%), Pizza House a Roma dal 1975 (2.28%), L'Antica Pizzeria da Michele (2.28%), CURRY LOUNGE (Indian Cuisine) (2.28%), and Roadhouse Restaurant (2.28%). This indicates customers of Fresco also frequent these brands.
Traffic workload distribution shows peak hours, essential for staffing and resource allocation to meet demand efficiently.
Fresco experiences peak traffic workload between 12:00 and 22:00, with the highest traffic around 21:00 (55%). Traffic is minimal during the early morning hours (0:00-8:00). This data is crucial for managing staff and resources efficiently during peak times.
Understanding consumer segments by gender and generation enables targeted marketing for higher engagement and ROI.
Fresco's customer base shows an over-representation of women (affinity index 91) and men (affinity index 107). Among generations, Gen X is highly represented (affinity index 131), while Gen Y (affinity index 81) and Gen Z (affinity index 71) are under-represented.