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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Frerker performance in the Germany and how they change over time
See what factors influence Frerker performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Frerker is in the lower 24% of brands
Sample of brands in the same percentile
An analysis of Frerker' competitors in the Germany
An analysis of Frerker' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Frerker's MARKET PERFORMANCE is at the 24th percentile, indicating a below average market standing. This means Frerker captures less foot traffic compared to most competitors. Performance peers in the same percentile range include: Pizzeria Restaurante Casa Del Mondo, Eiscafé Cellino, Ristorante Pizzeria Tre Fontane, Restaurant Steak - Burger Neuer Bahnhof, Doro Ristorante, BACCO.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with better business outcomes.
Frerker's overall CSAT is 66%, a significant decrease of 20.1 percentage points year-over-year. This decline suggests a potential issue with service or product quality. The CSAT in Lower Saxony mirrors the overall value at 66% with a similar decrease. The CSAT has decreased from 100% to ~52% in the observed period.
Outlet count indicates market presence and growth potential. Tracking this metric informs expansion strategies and reflects brand reach within the industry.
Frerker has 20 outlets in Lower Saxony. This number provides a baseline for assessing market coverage and potential for further expansion within the region.
Competitor analysis identifies key rivals and their market share. This insight informs competitive strategies and helps differentiate the brand effectively.
Frerker's top competitors based on customer cross-visitation are McDonald's (20.51%), Subway (7.69%), Eiscafé Venezia (5.13%), Fontanella Eis Cafe (5.13%), and Bäckerei u. Konditorei Musswessels GmbH & Co. KG (5.13%). McDonald's has a significantly higher cross-visitation rate.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue potential.
Frerker experiences peak traffic between 9 AM and 4 PM, with the highest workload around 10 AM (61.52%). Traffic is minimal before 5 AM and after 8 PM, indicating the need to adjust staffing levels accordingly.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and improves marketing ROI.
Frerker's customer base shows a high affinity towards women (77% affinity) and Gen Y (136% affinity). Men are under-indexed (114% affinity), as are Gen X (115% affinity), suggesting opportunities to target these segments more effectively.