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Managing Partner, Global Business Development
See what factors influence Fran's Café performance in the Brazil and how they change over time
See what factors influence Fran's Café performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fran's Café' competitors in the Brazil
An analysis of Fran's Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Fran's Café is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
Fran's Café holds a leading position with a 99th percentile in Brazil's Cafe & Restaurants industry. This indicates strong market preference. Peers like Jam, Buraco da Véia, Mr Mix Milk Shake, Sushi Bardot, Kaishi Sushi Campolim, and Padaria E Lanchonete Sena are in a similar range.
Customer satisfaction (CSAT) reflects brand loyalty and service quality, influencing customer retention and business success.
Overall CSAT for Fran's Café is 60%, a decrease of 7 percentage points year-over-year. The Southeast Region shows the highest CSAT at 63% but also a decrease of 8pp. The North Region shows 60% with a 7.1pp increase, Northeast Region has the lowest CSAT at 36%, a decrease of 5.7pp.
Average check reflects customer spending per visit and is crucial for revenue management and profitability assessment.
Fran's Café's overall average check is 59.4 BRL, showing a 21.9% increase year-over-year. The North Region has the highest average check at 73.6 BRL with no growth. The Southeast Region has the lowest average check at 58 BRL.
Outlet count indicates brand's market reach and expansion, reflecting brand growth and accessibility for customers.
Fran's Café has 52 outlets in Brazil. The Southeast Region dominates with 34 outlets. The Central-West Region has 12, while the North and Northeast Regions have 3 and 2 outlets, respectively. The South Region has only 1 outlet.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and market positioning.
Fran's Café's top competitors based on customer cross-visitation are McDonald's (14.71%), Outback Steakhouse (7.35%), Burger King (6.37%), Coco Bambu (5.88%), and Pão Dourado (4.41%). This indicates shared customer bases with these brands.
Traffic workload reveals peak operational hours, guiding staffing and resource allocation for optimal service.
Fran's Café experiences peak traffic between 10 AM and 5 PM, with the highest workload at 4 PM (54.95%). Traffic is lowest between 2 AM and 5 AM. Resource allocation should align with these peak hours.
Understanding consumer segments enables targeted marketing and product strategies, increasing campaign effectiveness.
Fran's Café's customer base consists of slightly more men (101% affinity) than women (99% affinity), and Gen X are over-represented (116% affinity), while Gen Y are under-indexed (93% affinity).