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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fran's Café performance in the Brazil and how they change over time
See what factors influence Fran's Café performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Fran's Café is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Fran's Café' competitors in the Brazil
An analysis of Fran's Café' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fran's Café's MARKET PERFORMANCE is at the 40th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Brazil. This means that Fran's Café captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include Lagostinne Fortaleza, Niigata Sushi Vila Leopoldina, The Fish and Chips Guararema, Ta San Yuen, Abençoado Bar, and Seu Eurico - Bar em Uberlândia.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Fran's Café's top competitors based on customer cross-visitation are McDonald's (13.30%), Outback Steakhouse (7.45%), Coco Bambu (6.38%), Burger King (4.26%), and Fausto (2.13%). This indicates that customers who visit Fran's Café also frequently visit these brands, suggesting they are perceived as alternatives or complements.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Fran's Café experiences peak traffic between 10:00 AM and 6:00 PM, with the highest workload around 4:00 PM (53.89%). Traffic is lowest between 3:00 AM and 5:00 AM. This information can be used to optimize staffing levels and promotions based on hourly demand.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Fran's Café's customer base shows a high affinity for both Women (index 99) and Men (index 101). The brand also shows high affinity for Gen X (index 110) and Gen Y (index 127). This suggests that Gen Y is overrepresented in Fran's Café's customer base, while Gen X is also significantly represented.