Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence FM STATION performance in the Taiwan and how they change over time
See what factors influence FM STATION performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of FM STATION' competitors in the Taiwan
An analysis of FM STATION' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
FM STATION is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand’s foot traffic share, indicating competitive strength and customer preference in the industry.
FM STATION, with a market performance of 98, is a leading brand. This indicates a strong market presence and high customer preference compared to competitors like 食光杯 屏東東港店, 段純貞, In This Moment, 塩旨串燒, 天下奇冰ICEVER 桃園店, and 大城享泰食-松竹店.
Customer satisfaction is vital as it directly impacts brand loyalty, repurchase rates, and positive word-of-mouth, influencing long-term profitability.
Overall customer satisfaction for FM STATION is 67%, a decrease of 27.8 percentage points year-over-year. Changhua City shows high satisfaction (100%), while Taichung shows lower satisfaction (64%). This mixed performance indicates a need to address satisfaction levels in specific locations.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and understanding perceived value.
The overall average check for FM STATION is 346.4 TWD, a 73.5% increase year-over-year. Taichung's average check is 372.7 TWD with no growth. The trend indicates increased spending per customer.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential in key locations.
FM STATION has 10 outlets in Taichung, and 1 outlet each in Changhua City, Caotun Township and New Taipei. Distribution is concentrated in Taichung, suggesting a key market for the brand.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
FM STATION's top competitors include McDonald's (9.09% cross-visitation), Sushiro (6.06%), KFC (5.05%), 店 (5.05%), and 50 Lan (4.04%). These brands share customer overlap, highlighting direct competition in the cafe & restaurant sector.
Traffic workload by hour helps optimize staffing, manage resources efficiently, and enhance customer experience during peak times.
FM STATION experiences peak traffic workload between 15:00 and 18:00, reaching a high of 80.10 at 17:00. Activity is minimal from 22:00 to 5:00. Operational hours and staffing should align with these patterns.
Understanding consumer segments allows tailoring marketing efforts and product offerings to specific demographics, maximizing engagement and relevance.
FM STATION's customer base shows a high affinity for Women (index 125) compared to Men (index 74), indicating women over-index as customers. FM STATION's customer base also over-index for Gen X (index 728). This suggests marketing could be tailored towards women of Gen X.