Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Five Star Chicken performance in the India and how they change over time
See what factors influence Five Star Chicken performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Five Star Chicken is right in the middle
Sample of brands in the same percentile
An analysis of Five Star Chicken' competitors in the India
An analysis of Five Star Chicken' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Star Chicken's market performance is at the 53rd percentile, indicating an average market standing. This suggests moderate brand visibility and customer preference compared to its peers in India's Cafe & Restaurants industry. Performance peers in the same percentile range include GirlFriend Mandi, Mantras Pure Veg Restaurant, Belloso Cafe, Aasman Restaurant, Double Roti, and Mocha.
Identifying key competitors helps understand the competitive landscape. Cross-visitation rates reveal brands frequently visited by the same customers.
Five Star Chicken's top competitors based on cross-visitation are Domino's Pizza (7.24%), KFC (5.43%), Adyar Ananda Bhavan (4.63%), McDonald's (4.43%), and Pizza Hut (2.21%). This indicates that customers who visit Five Star Chicken also frequently visit these fast-food and restaurant chains.
Traffic workload by hour reveals peak operational times. Understanding these patterns enables efficient staffing and resource allocation.
Five Star Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (60.77%). The lowest traffic workload occurs between 0:00 and 5:00. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Five Star Chicken's customer base shows a higher affinity towards women (82%) and men (108%). Gen X (129%) shows the highest affinity, followed by Gen Y (98%), while Gen Z (65%) is underrepresented. This suggests marketing efforts should focus on Gen X and Gen Y, while exploring strategies to attract Gen Z.