Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Five Star Chicken performance in the India and how they change over time
See what factors influence Five Star Chicken performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Five Star Chicken is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Five Star Chicken' competitors in the India
An analysis of Five Star Chicken' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Five Star Chicken holds a leading market performance in India with a percentile of 99, placing it in the top 1%. This indicates very strong competitive strength. Performance peers include Taste of China , Chandrasekharpur., SALT - Indian Restaurant Bar & Grill, Maryada Ramanna LB Nagar, Le Delice, Hotel Vrunda Pure Veg Branch 2 and Hotel Sri vishnu, all within the same percentile range.
Customer Satisfaction reflects customer happiness. Tracking CSAT helps in identifying areas for improvement and predicting future loyalty.
Five Star Chicken's overall customer satisfaction is at 70%, a decrease of 6.2 percentage points year-over-year. Andhra Pradesh leads with 90% CSAT (up 19.8pp), while Karnataka shows the lowest at 56% (down 17.5pp), indicating regional performance disparities.
Average Check is the average money spent per order. Monitoring this KPI helps understanding customer spending habits and revenue trends.
The overall average check for Five Star Chicken is 352.1 INR, up 1.3% year-over-year. Maharashtra has the highest average check at 434.3 INR. Karnataka has the lowest average check at 307.9 INR, meaning customer spending differs across states.
Number of Outlets reflects brand reach. This KPI tracks expansion and market penetration within the Cafe & Restaurants industry in India.
Five Star Chicken has 379 outlets in Karnataka, indicating its strongest presence in that state. Tamil Nadu follows with 95 outlets. Maharashtra has 18 outlets. This shows varied distribution strategies across different regions in India.
Competitor analysis reveals the competitive landscape. It identifies key players and customer preferences by cross-visitation patterns.
KFC is the top competitor for Five Star Chicken, with a cross-visitation rate of 6.54%. Domino's Pizza (4.99%), McDonald's (4.30%), Adyar Ananda Bhavan (3.10%), and Pizza Hut (2.75%) are other significant competitors. This highlights direct competition in the fast-food market.
Traffic Workload by Hours shows peak times. Understanding this helps with staffing and optimizing operations to meet demand effectively.
Peak traffic for Five Star Chicken occurs between 17:00 and 21:00, with the highest workload at 60.64% at 19:00. The lowest traffic is between 0:00 and 6:00. This information helps to strategically allocate resources.
Consumer segments provide insight. Understanding demographics enables targeted strategies to appeal to specific groups and boost engagement.
Women show an affinity index of 63 and Men 113 for Five Star Chicken, indicating that men are over-represented. Gen X has an affinity of 99, Gen Y 101, and Gen Z 74, indicating Gen Y segment is over-represented and has a high affinity, while Gen Z is under-indexed.