Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Five Star Chicken performance in the India and how they change over time
See what factors influence Five Star Chicken performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Five Star Chicken' competitors in the India
An analysis of Five Star Chicken' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Five Star Chicken is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Star Chicken holds a market performance percentile of 52 in India's Cafe & Restaurants industry, indicating an average market position. This suggests moderate brand visibility and customer traffic compared to competitors. Performance peers in the same percentile range include BIGGUYS : Wings & More, ABC, LalQila Restaurant, Shevaroys Silver Oak Restaurant - Yercaud, Just Loaf, and Char-koal Restaurant.
Customer satisfaction (CSAT) is crucial for loyalty and growth. Tracking CSAT helps understand customer sentiment and identify areas for service improvement.
Five Star Chicken's overall CSAT is 68%, a decrease of 11.6 percentage points year-over-year. Telangana shows the highest CSAT at 94% with an increase of 2.5pp, while Tamil Nadu has the lowest at 71% with a decrease of 19.6pp. Recent CSAT fluctuated between 60.30% and 75.36% from June to August 2025, indicating variability in customer experience.
Average check (Avg Check) reflects customer spending per visit. Monitoring Avg Check helps assess pricing strategies and customer purchasing behavior.
Five Star Chicken's overall average check is 400 INR, a 12.8% increase year-over-year. Andhra Pradesh has the highest average check at 510 INR. Recent average check values varied from 315.69 INR to 601.41 INR between June and August 2025, showing fluctuations in customer spending.
Number of outlets indicates brand reach and market presence. Tracking outlet count helps assess expansion and geographic coverage.
Five Star Chicken has 384 outlets in Karnataka, representing the largest presence. Tamil Nadu has 99 outlets, followed by Andhra Pradesh with 83. The distribution of outlets across states highlights key markets and potential areas for expansion.
Identifying key competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Five Star Chicken's top competitors based on cross-visitation are KFC (5.79%), Domino's Pizza (5.09%), and McDonald's (3.70%). Kakada Ramprasad and Nasi and Mee also show significant cross-visitation (3.24% each), indicating shared customer base.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling optimized staffing and resource allocation.
Five Star Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (60.87%). Traffic is lowest between 0:00 and 6:00. Understanding these patterns allows for efficient resource management during peak and off-peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Five Star Chicken's customer base shows high affinity among women (Index 86) and men (Index 107). Gen X (Index 122) shows the highest affinity, while Gen Z (Index 71) is under-indexed. These insights can guide targeted marketing efforts.