Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence First Kitchen performance in the Japan and how they change over time
See what factors influence First Kitchen performance in the Japan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of First Kitchen' competitors in the Japan
An analysis of First Kitchen' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
First Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
First Kitchen holds a leading market performance at the 99th percentile. This indicates a strong market presence relative to peers like Yokohama Iekei Ramen, Délirium Café, Unagi Yondaime Kikukawa, 天ぷら ご天, 大衆酒場むに, and かにざんまい.
Customer satisfaction (CSAT) reflects how well First Kitchen meets customer expectations, crucial for loyalty and positive word-of-mouth, driving repeat business.
First Kitchen's overall CSAT is 70%, a 3.2 percentage point increase year-over-year. Chiba Prefecture shows the highest CSAT at 95%, with substantial growth. Kanagawa Prefecture has the lowest CSAT at 63%, yet showing increase. The upward trend indicates improving customer experience.
Average check reveals customer spending habits, crucial for revenue optimization and understanding pricing effectiveness at First Kitchen.
The overall average check at First Kitchen is 1.3K JPY, up 9% year-over-year. Kyoto Prefecture leads with 1.8K JPY. Saitama Prefecture has the lowest average check at 916.7 JPY. Understanding these regional variations is key for local strategies.
Competitor analysis helps First Kitchen understand market dynamics and customer choices, informing strategies to enhance competitive advantage.
McDonald's is the top competitor, with 18.14% of First Kitchen customers also visiting. Other key competitors include 店 (11.28%), Starbucks (9.07%), Doutor (8.19%), and Yoshinoya (7.08%).
Consumer segmentation informs targeted marketing, aligning First Kitchen's offerings with specific demographic preferences for maximum impact.
Women (71%) show high affinity. Men affinity Index is 119. Gen X (140%) has the highest affinity, while Gen Z (57%) is under-indexed, suggesting specific marketing and product strategies should address these distinct group interests.