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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence FB Cakes performance in the India and how they change over time
See what factors influence FB Cakes performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of FB Cakes' competitors in the India
An analysis of FB Cakes' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
FB Cakes is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
FB Cakes holds a market performance percentile of 55 in India's Cafe & Restaurants industry, indicating an average/above average market standing. This means FB Cakes captures a moderate share of customer visits compared to its competitors. Performance peers in the same percentile range include Go Native, Ghevar Thali | Best Thali Restaurant in Pune, Aazebo The Royal Arabian Restaurant, Thal, Desi Lane BT College, and The RoyalChitran.
Identifying top competitors helps understand market dynamics and competitive threats, informing strategic positioning and differentiation efforts.
The top competitors for FB Cakes, based on customer cross-visitation, are KFC (6.76%), Adyar Ananda Bhavan (6.31%), Cream Story (4.95%), Dindigul Thalappakatti Restaurant (4.50%), and McDonald's (4.50%). This indicates that customers who visit FB Cakes also frequently visit these brands.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation to optimize service and revenue.
FB Cakes experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (75.60%). Traffic gradually increases from 8:00, peaking in the evening, then declines after 21:00. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI by catering to specific needs.
FB Cakes' customer base shows high affinity for both Women (99%) and Men (100%). Among generations, Gen Y shows the highest affinity (102%), while Gen X (87%) and Gen Z (81%) are under-indexed. This suggests targeted marketing towards Gen Y could be particularly effective.