Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fastest Cakes performance in the Nigeria and how they change over time
See what factors influence Fastest Cakes performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fastest Cakes' competitors in the Nigeria
An analysis of Fastest Cakes' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Fastest Cakes is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fastest Cakes is in the lower 42% of brands in Nigeria's Cafe & Restaurants industry, indicating a below average market performance. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Omachi’s Corner, The Grid, Ose Olorun Food Canteen (Amala Skye), Samiat Ololade Restaurant, Cold Stone Creamery, and Salma's Authentic Lebanese Cuisine.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Chicken Republic is the top competitor for Fastest Cakes, with 50% cross-visitation. Tin City Cafe, The Place Restaurant, The Place Restaurant Ademola Adetokunbo, and Domino's Pizza share 25% cross-visitation each. This indicates a significant overlap in customer base, requiring Fastest Cakes to differentiate its offerings.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Traffic workload for Fastest Cakes peaks between 12:00 PM and 2:00 PM, with the highest workload at 63.27% around 2:00 PM. There is no traffic from 6:00 PM to 7:00 AM. This suggests the need for increased staffing and resources during these peak hours to ensure optimal service.
Consumer segment analysis enables targeted marketing by understanding demographic preferences.
Women (affinity index 159) and Gen Y (affinity index 162) are overrepresented among Fastest Cakes' consumers. Men (affinity index 67) are underrepresented. This suggests that Fastest Cakes has a high affinity with women and Gen Y, and a low affinity with men.