Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Cold Stone Creamery is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Cold Stone Creamery' competitors in the Nigeria
An analysis of Cold Stone Creamery' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cold Stone Creamery's MARKET PERFORMANCE is in the lower 42%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Omachi’s Corner, The Grid, Ose Olorun Food Canteen (Amala Skye), Samiat Ololade Restaurant, Salma's Authentic Lebanese Cuisine, and Fastest Cakes.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Cold Stone Creamery, based on cross-visitation, are Chicken Republic (21.43%), Domino's Pizza (14.29%), Mega Chicken (10.71%), The Place Restaurant (7.14%), and Hans and René Abuja (7.14%). This indicates that customers who visit Cold Stone Creamery also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Cold Stone Creamery experiences peak traffic workload between 9 AM and 8 PM, with the highest activity around 6 PM (50.36%) and 7 PM (52.06%). Traffic is significantly lower during the early morning hours, suggesting a need for adjusted staffing and resource allocation based on these peak times.
Understanding consumer segments enables targeted marketing and product development strategies.
Cold Stone Creamery's customer base shows a higher affinity among women (141 index) compared to men (76 index). Gen Y (81 index) are also represented. This suggests that marketing efforts could be tailored to appeal more to women, while Gen Y is under-indexed.