Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cold Stone Creamery' competitors in the Nigeria
An analysis of Cold Stone Creamery' competitors in the Nigeria
In Cafés & Restaurants
·Jul – Sep 25
Cold Stone Creamery is in the lower 37% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Cold Stone Creamery is in the lower 37% of brands in Nigeria's Cafe & Restaurants industry, indicating a below average market performance. This suggests the brand is lagging behind competitors in attracting customers. Performance peers in a similar range include Dalish Restaurant, De Tastee Fried Chicken, Blake Resort - Restaurant & Lounge - Garki Abuja, Shiro Lagos, ITEM7GO BODIJA, and Cakes by Tegz.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Overall customer satisfaction for Cold Stone Creamery in Nigeria is 62%, a decrease of 13.5 percentage points year-over-year, indicating a decline in customer happiness. However, Lagos State shows a CSAT of 79% with a growth of 3.6 percentage points, suggesting positive customer sentiment in that region. The CSAT dynamic data shows fluctuations between 46.15% and 100% from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Cold Stone Creamery has 42 outlets in Lagos State, representing the largest concentration. Other states with outlets include Federal Capital Territory (8), Oyo State (6), Rivers State (4), Ogun State (4), Edo State (4), Kaduna State (2), Delta State (2), Kano State (2), and Anambra State (2), indicating a diverse but uneven distribution across Nigeria.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for Cold Stone Creamery, based on customer cross-visitation, are Domino's Pizza (16.67%), The Place Restaurant (11.11%), and Chicken Republic (11.11%). Labule Restaurant Ikorodu and 360 Lounge Restaurant & Carwash each have a cross-visitation of 5.56%. This indicates that customers who visit Cold Stone Creamery also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation based on peak customer activity times.
Peak traffic workload for Cold Stone Creamery occurs between 9 AM and 8 PM, with the highest activity around 6 PM (51.68%) and 7 PM (51.64%). Traffic is significantly lower during the night and early morning hours, indicating a need for adjusted staffing and resource allocation based on these peak and off-peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women show a higher affinity (index 121) for Cold Stone Creamery compared to men (index 88). Gen Y has an affinity index of 56. This suggests that women are overrepresented among Cold Stone Creamery's customers, while Gen Y is underrepresented.