Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
See what factors influence Cold Stone Creamery performance in the Nigeria and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Cold Stone Creamery' competitors in the Nigeria
An analysis of Cold Stone Creamery' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Cold Stone Creamery is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand's share of foot traffic, revealing competitive strength and customer preference.
Cold Stone Creamery holds a leading position with a market performance of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive strength. Performance peers in the same range (99) are The Place Restaurant Ademola Adetokunbo, Truck Central, BET OFADA AND MORE, Bakendales Cafe, Farm City abuja and Bature Brewery.
Reflects customer loyalty and overall brand perception, crucial for retention and growth.
Overall customer satisfaction for Cold Stone Creamery is at 51%, a decrease of 7.8 percentage points year-over-year, indicating a potential area of concern. In Lagos State, customer satisfaction stands at 46%, with a decrease of 6.2 percentage points, reflecting a localized area for improvement.
Reveals market reach and expansion, impacting brand visibility and accessibility.
Cold Stone Creamery has 42 outlets in Lagos State, indicating its strongest presence there. Federal Capital Territory has 8 outlets. Oyo State - 6. Rivers, Ogun, and Edo States each have 4 outlets. Kaduna, Delta, Kano and Anambra States each have 2 outlets.
Highlights competitive landscape, informing strategic positioning and differentiation.
Chicken Republic (19.44%) and Domino's Pizza (16.67%) are primary competitors of Cold Stone Creamery, based on cross-visitation data. Wave Beach Lagos, Tiger bar and Piano Club Restaurant share the same small rate of cross-visitation (2.78%).
Shows peak traffic times, aiding staffing and inventory management for efficiency.
Traffic workload for Cold Stone Creamery peaks between 9 AM and 10 PM, with the highest activity around 6 PM. The lowest traffic workload occurs between midnight and 7 AM, suggesting optimal hours for preparation and reduced staffing needs.
Enables targeted marketing by understanding consumer demographics and preferences.
Women demonstrate a high affinity (152) for Cold Stone Creamery compared to men (76). Gen Y also shows an affinity (117) for the brand. This suggests marketing should consider gender and generational preferences.