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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Familijna performance in the Poland and how they change over time
See what factors influence Familijna performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Familijna is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Familijna' competitors in the Poland
An analysis of Familijna' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Familijna's market performance is in the lower 39%, indicating a below average/lagging position in the Cafe & Restaurants industry in Poland. This means Familijna captures less foot traffic compared to most competitors. Performance peers in the same percentile range include u Kaśki, Nehar Kebab, Pod Drewnianym Bocianem, Stolica Lodów Pączków, Lody Marko Cafe, and SHAMTO!.
Customer satisfaction reflects brand perception. Tracking changes helps understand if improvements resonate with customers or if issues need addressing.
Familijna's overall customer satisfaction (CSAT) is 85%, a decrease of 2.8 percentage points year-over-year. This indicates a slight decline in customer happiness. CSAT varies by location, with Lower Silesian Voivodeship at 86% and Greater Poland Voivodeship at 70%, showing regional differences in customer experience.
Average check reveals customer spending habits. Monitoring trends helps optimize pricing and promotions to boost revenue per transaction.
The overall average check for Familijna is not available. In Lower Silesian Voivodeship, the average check is 26.1 PLN, with no change year-over-year. The average check varied between 24.19 PLN and 30 PLN during the period.
Outlet count indicates market presence. Growth reflects expansion strategy, while distribution across regions shows geographic focus and market penetration.
Familijna has 33 outlets in Lower Silesian Voivodeship and 6 outlets in Greater Poland Voivodeship. This shows a strong presence in Lower Silesia compared to Greater Poland, indicating a regional concentration of the brand's operations.
Competitor analysis identifies key rivals. Cross-visitation reveals brands frequently visited by the same customers, highlighting direct competition.
The top competitors for Familijna, based on cross-visitation, are McDonald's (14.08%), Żabka (8.45%), and KFC (7.75%). This indicates that customers who visit Familijna also frequently visit these fast-food chains and convenience stores.
Traffic workload shows peak hours. Understanding customer flow helps optimize staffing and resource allocation for efficient service and customer satisfaction.
Familijna experiences peak traffic between 8 AM and 4 PM, with the highest workload around 11 AM and 12 PM (46.55% and 46.46% respectively). Traffic is minimal during the night, indicating that the brand's business is concentrated during daytime hours.
Consumer segments inform targeted marketing. Understanding demographics helps tailor messaging and offerings to resonate with specific customer groups.
Familijna's customer base shows high affinity for Women (110%) and Gen X (110%). Gen Y is also represented (90%), while Gen Z is under-indexed (54%). This suggests that Familijna appeals more to women and Gen X consumers compared to the average.