Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Falooda Nation performance in the India and how they change over time
See what factors influence Falooda Nation performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Falooda Nation' competitors in the India
An analysis of Falooda Nation' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Falooda Nation is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Falooda Nation's market performance is at the 57th percentile in India's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand is performing better than many competitors in attracting customers. Performance peers in the same percentile range include Little Italy, Pathirakozhi Restaurant, New Paradise restaurant, Phurr, Glen's Bakehouse, and Pizza Galleria.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and positive word-of-mouth referrals.
Falooda Nation boasts a 97% customer satisfaction rate in India, a significant 22 percentage point increase year-over-year. This high CSAT indicates strong customer loyalty and positive brand perception. In Kerala, customer satisfaction also stands at 97%, with a growth of 22.6 percentage points, highlighting consistent satisfaction across locations.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration within the industry.
Falooda Nation has a total of 12 outlets in India. The majority, 10 outlets, are located in Kerala, with 1 outlet each in Tamil Nadu and Uttar Pradesh. This distribution highlights Kerala as a key market for the brand, with potential for further expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Falooda Nation's top competitors, based on customer cross-visitation, are Cake Hut (3.91%), Chicking (3.91%), and KFC (3.35%). This indicates that customers who visit Falooda Nation also frequent these establishments, suggesting similar customer preferences or market segments. Topform Restaurant and Copper Kitchen also show cross-visitation of 2.79%.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Falooda Nation experiences peak traffic workload between 4 PM and 9 PM, with the highest workload occurring around 8 PM (68.19%). Traffic is minimal during the early morning hours (3 AM to 9 AM). This data suggests optimal staffing and resource allocation should focus on the late afternoon and evening hours to accommodate peak customer traffic.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for maximum impact.
Falooda Nation's customer base shows a higher affinity among women (141) compared to men (82). Among generations, Gen Y (115) shows the highest affinity, while Gen X (58) and Gen Z (79) are under-indexed. This suggests that marketing efforts could be tailored to appeal more to women and Gen Y, while strategies to engage Gen X and Gen Z could be explored.