Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Fairy Cafè performance in the Zimbabwe and how they change over time
See what factors influence Fairy Cafè performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fairy Cafè' competitors in the Zimbabwe
An analysis of Fairy Cafè' competitors in the Zimbabwe
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Fairy Cafè's market performance is at the 98th percentile in Zimbabwe's Cafe & Restaurants industry, indicating a leading position. This means Fairy Cafè captures a significant portion of customer visits compared to its peers. Competitors like Spur, Pizza Inn, Cafe Nush Avondale, Saints 'n' Sinners, Chop Chop, and Gavas Restaurant share a similar market presence within the 98th percentile.
Identifying key competitors helps brands understand the competitive landscape, benchmark performance, and refine strategies for differentiation.
Customers who visit Fairy Cafè also frequent Nando's (29.03%), KFC (22.58%), Smokehouse Bulawayo (12.90%), Epic Restaurant (12.90%), and Tin Cup Pub And Grill (12.90%). This cross-visitation data helps Fairy Cafè understand its competitive set and identify opportunities to attract more customers.
Traffic workload patterns reveal peak hours, informing staffing, promotions, and resource allocation for optimal efficiency.
Fairy Cafè experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload around 1:00 PM (82.36%). Traffic starts increasing from 7:00 AM and declines after 5:00 PM, reaching its lowest point during the night, indicating when the cafe is at its busiest and quietest.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Fairy Cafè's customer base shows a high affinity towards women (index 157) and Gen Z (index 824), indicating that these segments are overrepresented among its customers. The high affinity for women suggests they are more engaged, while Gen Z demonstrates a particularly strong connection with the brand compared to the average consumer.
