Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Esso performance in the Saudi Arabia and how they change over time
See what factors influence Esso performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Esso' competitors in the Saudi Arabia
An analysis of Esso' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Esso is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand strength via foot traffic share, revealing competitive advantage and customer preference in the industry.
Esso, with a market performance percentile of 99, is a leading brand. This indicates a high share of customer traffic compared to peers like Thai Soi, Roshn Cafe, فلافل قنا, منزل ورد, Saraya Palace, and Al Saddah Restaurants, demonstrating strong market dominance.
CSAT reflects customer loyalty and service quality. Higher scores typically correlate with increased retention and positive word-of-mouth.
Esso's overall CSAT is 80%, a 6.1 percentage point increase year-over-year, indicating improved customer satisfaction. The Makkah Region mirrors this CSAT score, showing consistent satisfaction across locations. Positive CSAT shows improved service.
Average check reveals spending habits. Monitoring changes helps to understand pricing strategies and customer spending behavior.
Esso's overall average check is 68.4 SAR, a 0.7% increase year-over-year, suggesting a slight rise in customer spending. The Makkah Region shows the same average check value. This indicates a healthy spending pattern.
Outlet count indicates brand reach. Expansion often correlates with growth, demonstrating accessibility and market presence.
Esso has 14 outlets in the Makkah Region. This signifies a moderate level of market presence within this region, indicating a focused operational footprint.
Understanding competitors aids strategic positioning, revealing which brands attract similar customers and potential market overlap.
Esso's top competitors include Al Baik (12.56%), McDonald's (10.27%), Barn's | بارنز (9.59%), Dunkin' (6.85%), and Starbucks (6.62%). These brands attract a significant portion of Esso's customer base.
Traffic workload helps optimize staffing. Understanding peak hours ensures efficient service and maximizes revenue potential.
Esso experiences peak traffic between 6 PM and 11 PM, with the highest workload at 66.15% around 10 PM. The lowest traffic workload occurs between 1 AM and 5 AM.
Consumer insights enable targeted marketing. Understanding demographics maximizes engagement and advertising ROI by reaching specific groups.
Women are over-represented among Esso's consumers (134 Affinity Index), while men are under-represented (86 Affinity Index). Gen Z shows high affinity (511 Affinity Index), while Gen Y shows lower affinity (72 Affinity Index).