Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Eskimo Pizza performance in the Ireland and how they change over time
See what factors influence Eskimo Pizza performance in the Ireland and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Eskimo Pizza' competitors in the Ireland
An analysis of Eskimo Pizza' competitors in the Ireland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Eskimo Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Eskimo Pizza holds a leading market performance at the 99th percentile in Ireland. This signifies it captures a substantial portion of customer visits compared to peers like Gourmet Food Parlour, The SpitJack, Pad Thai Restaurant, Zakura, J.R. MAHON'S, and Bread 41, indicating strong brand preference.
Customer satisfaction is vital as it reflects brand loyalty, impacting repeat business and positive word-of-mouth, which are crucial for sustainable growth.
Eskimo Pizza's overall customer satisfaction is 80%, a decrease of 1.5 percentage points year-over-year. Connacht leads with 100% satisfaction, while Leinster shows a decline. Improving satisfaction in Leinster is key to boosting overall performance.
Average check indicates the amount customers spend per visit, directly influencing revenue. Monitoring helps optimize pricing and identify upselling opportunities.
Eskimo Pizza's average check is EUR 21.9, a 24.1% increase year-over-year. Munster has the highest average check at EUR 26.9. Strategies to increase spending in Leinster (EUR 20.4) and Connacht (EUR 16.7) could further boost revenue.
Outlet count reflects brand reach and market presence. A larger network enhances accessibility and visibility, driving customer acquisition and sales.
Eskimo Pizza has the most outlets in Leinster (22), followed by Munster (18), Connacht (5), and Ulster (4). Expanding into Ulster and Connacht might improve market penetration. Outlet numbers show where company is physically present.
Identifying competitors and cross-visitation patterns helps understand customer choices, enabling targeted strategies to enhance brand loyalty and attract new customers.
Eskimo Pizza's customers also frequently visit Supermac's & Papa John's (15.22%), McDonald's (10.87%), and Apache Pizza (8.70%). Understanding why customers visit these competitors is crucial for improving Eskimo Pizza's offerings and retaining customers.
Analyzing traffic workload by hour helps optimize staffing, promotions, and resource allocation to meet customer demand effectively throughout the day.
Eskimo Pizza experiences peak traffic workload between 17:00 and 22:00, with the highest at 18:00 (51.96%). Lowest workload occurs between 3:00 and 9:00. Staffing and promotions should align with these peak hours to maximize sales.
Consumer segments provide insights into customer demographics, enabling tailored marketing to resonate with specific groups, boosting engagement and conversion rates.
Eskimo Pizza shows high affinity with women (86) and men (109). Also, Gen Z (143) and Gen Y (117) are over-represented, indicating a strong appeal to younger consumers, while Gen X (96) is slightly under-indexed. Understanding the habits and preferences of these demographics could further help.