Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Eskimó performance in the Brazil and how they change over time
See what factors influence Eskimó performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Eskimó' competitors in the Brazil
An analysis of Eskimó' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Eskimó is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Eskimó holds a leading market performance with a 99th percentile position. This places it in the top 1% of brands, indicating strong customer preference and competitive advantage. Performance peers within the same range include Capim Bambu Prime, Zucco Ristorante, Watashi Sushi, Boteco Português, We Coffee and Vamp Lanches.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, directly impacting loyalty and revenue.
Eskimó's overall CSAT is 87%, a decrease of 3.7 percentage points year-over-year. Regionally, the Central-West Region shows the highest CSAT at 93% with an increase of 4.4 percentage points, while the South Region shows the lowest at 84% with a decrease of 5 percentage points, indicating areas for targeted improvement.
Number of outlets indicates brand's market presence and accessibility, influencing market share and revenue potential across different regions.
Eskimó has 185 outlets in the South Region, the highest number. The Southeast Region has 66, while the Central-West and North Regions have 7 and 4 respectively, showing varied distribution across Brazil.
Identifying competitors helps brands understand the competitive landscape and refine strategies to attract and retain customers effectively.
McDonald's is the top competitor with a cross-visitation rate of 12.29%. Burger King follows at 5.51%. Other notable competitors include Subway and Outback Steakhouse, each at 1.91%, and Cacau Show - Chocolates at 1.69%.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service delivery.
Eskimó experiences peak traffic workload between 14:00 and 16:00, reaching 50.09% at 15:00. Traffic starts increasing at 8:00, peaking in the afternoon, and declining significantly after 18:00. The lowest activity is between 0:00 and 4:00.
Understanding consumer segments by Gender and Generation informs targeted marketing, enhancing relevance and resonance for effective positioning strategies.
Eskimó's customer base shows a high affinity towards women (81%) and men (116%). The brand shows a high affinity with Gen X (171%) and Gen Y (68%). These insights indicate potential for targeted marketing efforts focusing on these key demographics.