Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Eskimó performance in the Brazil and how they change over time
See what factors influence Eskimó performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Eskimó is right in the middle
Sample of brands in the same percentile
An analysis of Eskimó' competitors in the Brazil
An analysis of Eskimó' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Eskimó's market performance is at the 55th percentile, indicating an average market position. This means Eskimó's brand captures an average share of customer traffic compared to its competitors in Brazil's Cafe & Restaurants industry. Performance peers in the same percentile range include Porpino Burger, Samura Comida Japonesa, Reino Pizza - Delivery, Usina do Hambúrguer, Brayan Burger, and Sushi Itaquera.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Eskimó's top competitors based on cross-visitation are McDonald's (12.72%), Burger King (4.84%), Outback Steakhouse (2.49%), Coco Bambu (2.49%), and Graal (1.52%). This indicates that customers who visit Eskimó also frequently visit these brands, highlighting their competitive overlap and potential areas for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Eskimó experiences peak traffic workload between 14:00 and 16:00, with the highest workload at 15:00 (45.74%). Traffic significantly increases starting at 9:00, peaks in the afternoon, and declines after 18:00. Minimal traffic occurs between midnight and 7:00. This data suggests optimal staffing and resource allocation should focus on the afternoon peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among Eskimó's consumers (affinity index 82), while men are underrepresented (affinity index 118). Gen X is significantly overrepresented (affinity index 171), indicating a high affinity, while Gen Y is slightly underrepresented (affinity index 85). This suggests marketing efforts should consider the preferences and behaviors of Gen X and female consumers.