Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Eskimó performance in the Brazil and how they change over time
See what factors influence Eskimó performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Eskimó' competitors in the Brazil
An analysis of Eskimó' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
Eskimó is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Eskimó's market performance is at the 51st percentile in Brazil's Cafe & Restaurants industry, indicating an average market standing. This means Eskimó captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Padaria Belas Artes, Padaria Bella Paulista, Boteco do Seu Zé, Menia’S Restaurante, Jun Kappo Sushi, and Ohana Sushi Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Eskimó's overall CSAT is 85%, a decrease of 5.9 percentage points year-over-year. The Southeast Region shows the highest CSAT at 90%, while the South and Central-West Regions both have 82%. This indicates a need to address customer satisfaction issues, particularly in the South and Central-West regions, to maintain customer loyalty.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in different regions.
Eskimó has 222 outlets in the South Region, 98 in the Southeast, 16 in the Central-West, and 4 in the North. The South Region dominates Eskimó's presence, suggesting a strategic focus or higher market demand in that area.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and market positioning.
Eskimó's top competitors based on customer cross-visitation are McDonald's (9.48%), Burger King (4.27%), Outback Steakhouse (1.90%), Coco Bambu (1.42%), and MiniKalzone (1.18%). This indicates that customers who visit Eskimó also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak operational times, enabling efficient staffing, resource allocation, and optimized customer service strategies.
Eskimó experiences peak traffic between 14:00 and 16:00, with the highest workload at 48.56% at 15:00. Traffic is minimal between midnight and 7:00. This data suggests optimal staffing and resource allocation should focus on the afternoon peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and enhanced customer engagement strategies.
Eskimó's customer base shows a high affinity for Men (index 118) and Gen X (index 142), indicating these segments are overrepresented compared to the average consumer. Women are underrepresented (index 82), as well as Gen Y (index 100).