Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence EL MÁS POLLO performance in the Mexico and how they change over time
See what factors influence EL MÁS POLLO performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of EL MÁS POLLO' competitors in the Mexico
An analysis of EL MÁS POLLO' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
EL MÁS POLLO is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
EL MÁS POLLO is a leading brand with a market performance of 95%, placing it in the top 5% of Cafe & Restaurants in Mexico. This high percentile indicates a strong market presence and customer preference compared to its peers like KAFFA CAFÉ, Fonda Los Nicolases, La Birria del Zapote, Summum, Restaurante La Hacienda, and Los Apapachos de Margarita, all positioned at 95%.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchase rates, and brand reputation, which drives business success.
EL MÁS POLLO's overall customer satisfaction is 33%, a significant decrease of 47.6 percentage points year-over-year. In Nuevo León, CSAT is also 33%, with a decrease of 50.9 percentage points. This indicates a substantial decline in customer satisfaction that requires attention.
Outlet count reflects brand reach, influencing market penetration, sales volume, and overall brand visibility and accessibility to customers.
EL MÁS POLLO has 45 outlets in Nuevo León. This represents the brand's physical presence and accessibility within the state, offering a direct point of contact for customers.
Competitive analysis identifies key players and their strategies, informing brand positioning, innovation, and customer acquisition efforts.
EL MÁS POLLO's top competitors based on customer cross-visitation are Carl's Jr. (12%), Queen's Pizza (8%), Helados Sultana (8%), La Divinata (8%), and Josephino's Pizza (8%). This shows where EL MÁS POLLO's customers also like to visit.
Traffic workload identifies peak hours, optimizing staffing, promotions, and resource allocation to improve customer experience and operational efficiency.
EL MÁS POLLO experiences peak traffic between 8:00 AM and 4:00 PM, with the highest workload around 12:00 PM (60.63%). There is little activity between 6:00 PM and 8:00 AM. Resources can be allocated to match peak hours.
Consumer insights guide targeted marketing, product development, and personalized experiences, maximizing engagement and brand resonance.
EL MÁS POLLO shows high affinity with women (index 117), suggesting they are overrepresented among its customers. Men are underrepresented (index 87). Gen X has very high affinity (index 415) and are highly overrepresented, suggesting they love to visit the brand.