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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Dunkin' performance in the Ecuador and how they change over time
See what factors influence Dunkin' performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dunkin' is in the top 10% of brands
Sample of brands in the same percentile
An analysis of Dunkin'' competitors in the Ecuador
An analysis of Dunkin'' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Dunkin' in Ecuador holds a leading market performance at the 90th percentile. This places Dunkin' in the top 10% of brands in Ecuador, indicating strong market presence. Peers within the same percentile include El Pan de la Sucre, Galeón Princesa Gina, Panaderia Appettito, LA CANDELARIA SAZÓN MANABA, Lolita Catfé, and Zaruma's Cafe. The year-over-year decrease of 2 indicates a slight decline in market performance.
Outlet count reflects brand reach, investment, and potential market share in different locations.
Dunkin' has a total of 13 outlets in Ecuador. Guayas has the highest number of outlets at 9. Azuay has 2 outlets, while Manabí and El Oro each have 1 outlet. This distribution indicates a strong presence in Guayas with smaller presence in other states.
Competitive analysis identifies key rivals and pinpoints areas for strategic differentiation to gain market share.
McDonald's is the top competitor with a cross-visitation rate of 44.44%. Other key competitors include Menestras Del Negro, Burger King, Sweet & Coffee, and Carl's Jr. Av. 9 de Octubre, each with a cross-visitation rate of 22.22%. This indicates that customers who visit Dunkin' also frequently visit McDonald's.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Dunkin's peak traffic workload occurs between 10:00 and 18:00, reaching its highest point around 17:00 with a workload of 52.04. Traffic volume is significantly lower during the early morning hours (0:00-6:00) and late evening hours (22:00-23:00). Resource allocation should focus on the busy periods.
Consumer segment insights enable personalized marketing and product offerings for optimal engagement and ROI.
Dunkin' in Ecuador shows a high affinity with women (166 index), meaning they are overrepresented among customers. Men show a lower affinity (60 index). Gen Y demonstrates a high affinity (174 index), suggesting that this generation is more engaged with the brand. These insights can inform targeted marketing and product strategies.