Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dreher performance in the Germany and how they change over time
See what factors influence Dreher performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dreher' competitors in the Germany
An analysis of Dreher' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dreher is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Dreher's market performance stands at the 99th percentile, designating it as a leading brand in the Cafe & Restaurants industry in Germany. This high percentile suggests a strong market presence and customer preference relative to its competitors. The performance peers in the same range are Steak Bro's Frankfurt, Lusso Restaurant, Zia Maria - Pizzeria, Restaurant Maza, Brauhaus Joh. Albrecht, and The Ranch House.
CSAT measures customer happiness. Monitoring CSAT helps identify areas for improvement, boosting loyalty, positive reviews, and long-term success.
Dreher's overall customer satisfaction (CSAT) is 63%, reflecting a decrease of 4.7 percentage points compared to the previous year. This indicates a potential decline in customer happiness. In Baden-Württemberg, the CSAT also stands at 63% with the same decrease. Monitoring the dynamic CSAT data shows fluctuations between 59.60% and 65.83% over the observed period, signaling a need for consistent improvements.
Average check is the average amount spent per transaction. It reflects pricing strategy, customer spending habits, and revenue generation effectiveness.
Dreher's overall average check is 11.40 EUR, showing a decrease of 6.20% year-over-year, suggesting a potential shift in customer spending habits or pricing. In Baden-Württemberg, the average check is also 11.40 EUR. The dynamic data shows fluctuations, ranging from 10.83 EUR to 13.33 EUR, potentially indicating seasonal or promotional impacts.
Number of outlets indicates brand reach and market coverage. Growth reflects expansion, while stability shows established presence.
Dreher has 33 outlets in Baden-Württemberg. This represents the entirety of their outlet presence for the period analyzed, indicating a focused or regional market strategy. The number suggests a solid base within that state.
Competitor analysis helps identify rivals and understand their customer overlap, informing competitive strategies and differentiation efforts.
Dreher's top competitors based on customer cross-visitation include McDonald's (10.10%), Burger King (8.08%), L'Osteria (3.03%), Chada Thai (2.02%), and Bäcker Görtz (2.02%). These brands attract a portion of Dreher's customer base, showing the competitive landscape and shared customer interests in the Cafe & Restaurants industry.
Traffic workload reveals peak hours and customer flow patterns. Optimizing staffing and resources during busy periods maximizes efficiency and satisfaction.
Dreher experiences peak traffic workload between 8 AM and 6 PM, with the highest workload around 11 AM (54.96%) and 12 PM (54.53%). Traffic is minimal during the night. This data informs operational decisions, enabling optimized staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments allows tailoring marketing, aligning product offerings, and enhancing brand relevance to specific groups.
Dreher's customer base shows a high affinity towards women (93%) and men (104%). Generationally, Gen X is overrepresented (135%), while Gen Y (53%) and Gen Z (85%) are underrepresented. The high affinity index for Gen X suggests targeted marketing efforts might resonate well with this demographic, whereas strategies to engage Gen Y and Gen Z may be required.