Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dragon performance in the United Kingdom and how they change over time
See what factors influence Dragon performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dragon' competitors in the United Kingdom
An analysis of Dragon' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Dragon is in the lower 21% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dragon's market performance is in the lower 21% in the United Kingdom's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile include Kulu Kulu Sushi, The Goat Inn - Tafarn Yr Afr, The Lion Bicester, Sentosa, Geccho's, and Three Horseshoes. This suggests Dragon has opportunities to improve its market share relative to these and other competitors.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Dragon's overall customer satisfaction is 64%, a decrease of 6.5 percentage points year-over-year. Customer satisfaction in England is also 64%, with a decrease of 9.4 percentage points. The CSAT dynamic data shows fluctuations between 52.73% and 81.82% during the reporting period, indicating variability in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Dragon's overall average check is 27 GBP, a 46.8% increase year-over-year. The average check in England is also 27 GBP, with no growth. The average check dynamic data shows a consistent value of 24.33 GBP during the reporting period, suggesting stable customer spending habits.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility.
Dragon has 21 outlets in England, 2 in Scotland, 1 in Northern Ireland, and 1 in Wales. The majority of outlets are located in England, indicating a strong regional focus. The distribution across different regions provides insights into market coverage and potential expansion opportunities.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Dragon's top competitors based on customer cross-visitation are Harvester (10.53%), Castle Cottage Tearoom (10.53%), and McDonald's (10.53%). Cross In Hand Inn and The Green Man each have a cross-visitation rate of 5.26%. This indicates that customers who visit Dragon also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Dragon's peak traffic workload occurs between 17:00 and 21:00, with the highest workload at 18:00 (51.04%). Traffic is minimal between 0:00 and 11:00. This data suggests that Dragon experiences the highest customer volume during the evening hours, requiring adequate staffing and resources during these times.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Dragon's consumer base shows a high affinity for women (68% affinity index) and men (126% affinity index). The consumer base also shows a high affinity for Gen X (119% affinity index) and Gen Y (67% affinity index). This suggests that Dragon's marketing efforts should consider the preferences and behaviors of these demographic groups.