Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dragon performance in the United Kingdom and how they change over time
See what factors influence Dragon performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dragon' competitors in the United Kingdom
An analysis of Dragon' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dragon is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dragon holds a 94th percentile MARKET PERFORMANCE, positioning it as a leading brand in the UK's Cafe & Restaurants industry. This indicates a strong market presence. Peers like The Turnpike, The Adelphi, Pizza Da Mario, Philippe Conticini, Vicini Vicini Seaford, and The Pukka Peacock are in a similar competitive range.
Customer satisfaction reflects brand perception. Monitoring CSAT helps identify areas for improvement and maintain customer loyalty.
Dragon's overall customer satisfaction (CSAT) is 56%, with a significant decrease of 12.1 percentage points year-over-year. In England, the CSAT is 58% with a decline of 14.7 percentage points. This suggests declining customer sentiment, potentially impacting brand reputation and repeat business.
Average check indicates customer spending per visit, impacting revenue. Monitoring it identifies upselling opportunities.
Dragon's average check is £27.7, marking a substantial 62% increase year-over-year. In England, the average check is £28.2, showing a 0% change. The increase in average check suggests customers are spending more per visit, boosting revenue per transaction.
Number of outlets indicates brand reach and market presence. Monitoring outlet distribution informs expansion strategies.
Dragon has 25 outlets in the United Kingdom: 21 in England, 2 in Scotland, 1 in Northern Ireland, and 1 in Wales. This distribution reveals a strong focus on England, suggesting potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance competitive edge.
Dragon's customers also visit McDonald's (17.39%), Castle Cottage Tearoom (8.70%), Harvester (8.70%), Starbucks (4.35%), and Lime Tree Café (4.35%). McDonald's represents a significant cross-visitation, indicating a need to differentiate and attract more exclusive customers.
Traffic workload analysis reveals peak operational periods, optimizing staffing and resource allocation for peak performance.
Dragon experiences peak traffic workload between 17:00 and 21:00, with the highest at 18:00-19:00 (49.43% and 49.32%, respectively). Minimal activity occurs from 0:00 to 11:00. Optimal staff and resource management should focus on evening hours.
Understanding consumer segments informs targeted marketing. Affinity shows segments with strong brand connection.
Dragon's customer base shows high affinity among women (Index 93) and men (Index 105). Gen X (Index 153) has high affinity, while Gen Y (Index 57) is under-indexed. Marketing should cater to Gen X's preferences.