Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dodo Pizza performance in the Nigeria and how they change over time
See what factors influence Dodo Pizza performance in the Nigeria and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·May – Jul 25
Dodo Pizza is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Dodo Pizza' competitors in the Nigeria
An analysis of Dodo Pizza' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dodo Pizza's market performance is at the 98th percentile, indicating a leading position in the Nigerian Cafe & Restaurants industry. This high percentile signifies strong customer preference and market share relative to competitors like Farmcity, Zaika Indian & Chinese Food (Lekki), Ile Iyan by PODs Herbert Macaulay, Rhapsody's, Chillington Bites and Papiee’s Meatro Jahi, who share the same percentile range.
Customer satisfaction (CSAT) is crucial for spotting loyalty and brand health, guiding improvements and marketing.
Dodo Pizza's overall customer satisfaction (CSAT) is 59%, which is a decrease of 20.7 percentage points year-over-year. CSAT in Lagos State is 58%, down by 17.3 percentage points. The dynamic CSAT data shows variability over the months, indicating areas needing attention to enhance customer experience and loyalty.
Average check reveals spending habits, vital for pricing and promotions, to boost revenue and customer value.
The overall average check for Dodo Pizza is 11,900 NGN, a 13.1% increase year-over-year, suggesting customers are spending more per order. In Lagos State, the average check is also 11,900 NGN. The consistent average check indicates stable spending habits among customers.
Outlet count reflects expansion and reach, crucial for market share and revenue growth potential.
Dodo Pizza has 11 outlets in Lagos State and 6 in the Federal Capital Territory. This distribution indicates a strong presence in Lagos, with room for further expansion in other regions. Outlet count is a direct indicator of the brand's accessibility.
Competitor analysis identifies key players and overlap in customer base, informing competitive strategies.
The top competitors for Dodo Pizza, based on cross-visitation, are Krispy Kreme Doughnuts & Coffee (16.13%), The Place Restaurant (12.90%), Domino's Pizza (9.68%), Burger King (9.68%), and Brisk (6.45%). This indicates that customers who visit Dodo Pizza also frequent these establishments, revealing shared customer segments.
Traffic workload by hour optimizes staffing and resources, enhancing customer service and efficiency.
Dodo Pizza experiences peak traffic between 9 AM and 8 PM, with the highest workload around 6 PM (56.49%). Traffic is minimal between midnight and 7 AM. The traffic workload data shows periods of increased demand, which should inform resource allocation for optimal service.
Consumer segments analysis informs targeted marketing, ensuring strategies align with key demographics for improved engagement.
Dodo Pizza's customer base shows high affinity among women (132 index) and Gen Y (175 index). Women are overrepresented compared to men (85 index). Gen Y demonstrates a stronger affinity, suggesting targeted marketing towards these demographics could be highly effective.