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See what factors influence 點22 港式點心專賣店 performance in the Taiwan and how they change over time
See what factors influence 點22 港式點心專賣店 performance in the Taiwan and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 點22 港式點心專賣店' competitors in the Taiwan
An analysis of 點22 港式點心專賣店' competitors in the Taiwan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
點22 港式點心專賣店 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference in the industry through its share of foot traffic.
點22 港式點心專賣店 holds a leading market position in Taiwan's Cafe & Restaurants industry with a 99th percentile ranking. This indicates high customer preference relative to competitors like 爭鮮迴轉壽司, 50 Lan, and 人从众厚切牛排, who share a similar top-tier standing.
Customer satisfaction reflects brand perception and loyalty, crucial for retention and attracting new customers.
Overall customer satisfaction for 點22 港式點心專賣店 is 77%, a decrease of 5 percentage points year-over-year. Satisfaction varies by city, with Hsinchu showing the highest satisfaction (89%) and growth, while New Taipei shows a decrease. Continuous monitoring and targeted improvements are essential.
Average check indicates spending per customer, affecting revenue and profitability. Tracking its trends is crucial.
The overall average check for 點22 港式點心專賣店 is 405.7 TWD, a 4% increase year-over-year. Tainan has the highest average check (440.5 TWD). The average check has fluctuated throughout the months, ranging from 375.22 TWD to 420.98 TWD.
Outlet count reflects brand reach and accessibility, directly impacting market coverage and potential customer base.
點22 港式點心專賣店 has the largest presence in New Taipei with 8 outlets. Other cities, such as Taoyuan City, Hsinchu, Kaohsiung and Taipei, each have 2 outlets. Tainan and Miaoli City have 1 outlet each. This indicates a strong concentration in New Taipei.
Analyzing competitors reveals customer preferences and market dynamics, aiding strategic positioning and differentiation.
Customers of 點22 港式點心專賣店 also frequently visit McDonald's (cross-visitation: 4.07%), Starbucks (2.25%), and 店 (1.93%). CHIEN TU and Louisa Coffee 路易莎咖啡 share the same cross-visitation value of 1.28%. These are key competitors for customer mindshare.
Traffic workload patterns highlight peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Peak traffic for 點22 港式點心專賣店 occurs between 17:00 and 20:00, with a maximum workload at 19:00 (67.97%). Activity is minimal between 02:00 and 09:00. Staffing should be adjusted to accommodate peak hours, maintaining optimal customer service and efficiency.
Understanding consumer segments enables tailored marketing, enhancing engagement and brand relevance with different groups.
Consumers of 點22 港式點心專賣店 are predominantly women. Gen X is highly over-represented. Gen Y and Gen Z are under-indexed, indicating strategic marketing opportunities to enhance engagement with those groups.