Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
De Tastee Fried Chicken is in the lower 37% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
De Tastee Fried Chicken's market performance is in the lower 37% in Nigeria's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include Dalish Restaurant, Blake Resort, Shiro Lagos, ITEM7GO BODIJA, Cold Stone Creamery, and Cakes by Tegz.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
De Tastee Fried Chicken's overall customer satisfaction in Nigeria is 79%, a significant increase of 13.8 percentage points year-over-year. In Lagos State, the CSAT is also 79%, showing consistent customer satisfaction across this location.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for De Tastee Fried Chicken in Nigeria is 6300 NGN, a decrease of 6% year-over-year. In Lagos State, the average check is also 6300 NGN, indicating consistent spending patterns in this region.
Outlet count indicates market reach and growth potential. Tracking outlet numbers helps assess expansion effectiveness and market penetration strategies.
De Tastee Fried Chicken has 16 outlets in Lagos State, Nigeria. This indicates the brand's physical presence and accessibility within this specific geographic market.
Competitor analysis identifies key rivals and their market share. Understanding competitor strategies informs competitive positioning and differentiation efforts.
The top competitors for De Tastee Fried Chicken, based on customer cross-visitation, are Chicken Republic (25%), The Place Restaurant (12.5%), Sweet Sensation (8.33%), Sky's home (8.33%), and GEEKAS (8.33%). This highlights the brands that share customer base.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
De Tastee Fried Chicken experiences peak traffic workload between 14:00 and 16:00, with the highest workload at 15:00 (61.72%). Traffic starts increasing from 7:00, peaking in the afternoon, and declining after 18:00.
Consumer segment analysis informs targeted marketing and product development. Understanding demographics and preferences enhances customer engagement and brand relevance.
De Tastee Fried Chicken's customer base shows a high affinity towards women (181% index) and Gen X (273% index). Men are under-indexed (111% index), as well as Gen Y (184% index), suggesting opportunities for targeted marketing efforts.