Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·May – Jul 25
De Tastee Fried Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals competitive strength and customer preference in the Cafe & Restaurants industry, showing brand's share of foot traffic.
De Tastee Fried Chicken's market performance is at the 98th percentile, indicating a leading position. This shows a strong market presence. Performance peers in the same range include Ose Olorun Food Canteen, Ibro Fish, Alibaba Farms, 100 Hours, The Place Restaurant, and L'afric Restaurant and Bar.
Customer satisfaction reflects loyalty and brand perception, impacting retention and revenue within Nigeria's Cafe & Restaurants sector.
De Tastee Fried Chicken's overall customer satisfaction is 66%, a decrease of 8.7 percentage points year-over-year. Lagos State mirrors this satisfaction level. The CSAT dynamic data shows consistent customer satisfaction with minor changes during the reported period, indicating a need for targeted strategies to improve customer experience.
Average check indicates customer spending per visit, crucial for revenue optimization in Nigeria's competitive Cafe & Restaurants market.
The overall average check for De Tastee Fried Chicken is 7.5K NGN, a 10.3% increase year-over-year. Lagos State reports an average check of 7.5K NGN. Dynamic data indicates fluctuations in average check throughout the observed months, with no growth in Lagos State, suggesting potential pricing or promotional strategy adjustments may be required.
Outlet count signifies brand reach and market penetration, fundamental for growth in Nigeria's Cafe & Restaurants industry.
De Tastee Fried Chicken has 16 outlets in Lagos State. This provides insights into their physical presence and concentration within this specific region, highlighting focus on Lagos State.
Identifying key competitors allows strategic benchmarking and reveals customer preferences in Nigeria's Cafe & Restaurants market.
De Tastee Fried Chicken's top competitors based on customer cross-visitation are Chicken Republic (14.71%), The Place Restaurant (11.76%), Sweet Sensation (8.82%), The Place Restaurant Ademola Adetokunbo (8.82%), and Spoondomain (8.82%). Chicken Republic is a significant competitor.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency in Cafe & Restaurants.
De Tastee Fried Chicken experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (59.99%). Traffic is minimal during late-night and early-morning hours, demanding adjustments to operational capacity and marketing strategy.
Understanding consumer segments enables targeted marketing, tailoring offers to maximize engagement and brand affinity.
De Tastee Fried Chicken's consumer base shows women are over-represented (95 index) relative to the average, while men are even more strongly over-represented (102 index). Gen X are highly over-represented (162 index), while Gen Y are slightly under-represented (88 index), signalling marketing opportunity.