Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
See what factors influence De Tastee Fried Chicken performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
An analysis of De Tastee Fried Chicken' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
De Tastee Fried Chicken is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
De Tastee Fried Chicken is in the lower 34% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same range include Amoke Oge amala Joint, Khariebakes 'n' more, Crest Karaoke Bar, Achievertastymeal, Brisk, and Kulture Yard.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for De Tastee Fried Chicken, based on customer cross-visitation, are Chicken Republic (14.29%), The Place Restaurant (9.52%), Jevinik Restaurant (9.52%), Sweet Sensation (9.52%), and TEM-DEE BAR/LOUNGE (4.76%). Chicken Republic is the most frequently visited by De Tastee Fried Chicken's customers.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
De Tastee Fried Chicken experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload at 2:00 PM (60.38%). Traffic starts increasing from 7:00 AM, indicating breakfast or early lunch demand. There is minimal traffic between 9:00 PM and 7:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women (affinity index 126) are overrepresented among De Tastee Fried Chicken's consumers, while men (affinity index 85) are underrepresented. Gen X (affinity index 186) shows high affinity, while Gen Y (affinity index 81) is under-indexed. Marketing should consider these segment preferences.