Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dat Backhus is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dat Backhus performance in the Germany and how they change over time
See what factors influence Dat Backhus performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dat Backhus' competitors in the Germany
An analysis of Dat Backhus' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, competitive strength, and customer preference, key to gauging market dominance.
Dat Backhus's MARKET PERFORMANCE is in the top 1% (percentile 99), indicating a leading position in Germany's Cafe & Restaurants industry. This shows a strong competitive advantage relative to peers like Bäckerei-Café Peters, Der Kalchreuther Bäcker, Grill and Green, Falkenthal Seafood – Restaurant, Familienbäckerei Kistenpfennig, and Oliveto · Ristorante & Pizzeria.
Customer Satisfaction (CSAT) reflects customer loyalty, impacting brand reputation and revenue. Tracking CSAT helps identify areas for improvement.
Dat Backhus's overall CSAT is 69%, up 1.1 percentage points year-over-year, suggesting improved customer perception. Schleswig-Holstein shows high satisfaction (76% with 13pp growth), while Lower Saxony has 67.02% with 2.5pp growth, indicating regional variations in customer experience.
Average check (revenue per transaction) indicates spending habits, informing pricing strategies and revenue optimization efforts. It drives profitability.
Dat Backhus's overall average check is 7.90 EUR, down 16.5% year-over-year. Schleswig-Holstein has an average check of 8.80 EUR, while Lower Saxony's average check is 7.40 EUR. This decrease in average check may require investigation.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, guiding strategic positioning and differentiation efforts.
Dat Backhus's top competitors, based on customer cross-visitation, are McDonald's (10.88%), Junge Die Bäckerei. (5.18%), Burger King (4.66%), Allcafe (3.11%), and Block House (3.11%). This shows customers also frequent fast-food and bakery chains.
Consumer segment analysis by gender/generation informs targeted marketing and positioning. Affinity shows segment strength relative to the average consumer.
Dat Backhus's customer base shows an over-representation of women (86%), Gen X (108%), and Gen Z (109%). Men (108%) are also over-represented. Gen Y (56%) is under-represented. Focus marketing towards gender and generation affinities.