Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dana Choga performance in the India and how they change over time
See what factors influence Dana Choga performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dana Choga' competitors in the India
An analysis of Dana Choga' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dana Choga is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows the brand's foot traffic share, indicating competitive strength and customer preference in the cafe & restaurant industry.
Dana Choga, with a market performance percentile of 99, is a leading brand. This high percentile indicates a strong market presence relative to its peers like Premvati, Durigo’s Goan Bar & Restaurant, and others, showcasing customer preference.
Customer satisfaction (CSAT) is vital for understanding customer loyalty and service quality, directly impacting brand reputation and revenue growth.
Dana Choga's overall CSAT is 77%, up 2.5pp year-over-year. Delhi shows high satisfaction (81%), while Uttar Pradesh has lower satisfaction (54%) but significant growth. This mixed performance needs localized improvement strategies.
Average check reflects customer spending per visit, crucial for revenue optimization. Monitoring changes helps in pricing strategies and understanding customer purchasing behavior.
Dana Choga's overall average check is 1K INR, up 24.2% year-over-year. Delhi has an average check of 1.1K INR. The increase suggests successful upselling or price adjustments, enhancing revenue per transaction.
Outlet count indicates brand reach and market presence. Expansion reflects growth strategy, while distribution across regions shows market coverage.
Dana Choga has 10 outlets in Haryana, 5 in Delhi, and 4 in Uttar Pradesh. The concentration in Haryana suggests a strategic focus in that region, with potential for expansion in Delhi and Uttar Pradesh.
Identifying competitors and cross-visitation helps understand market dynamics. Tracking customer preferences aids in strategic positioning and competitive advantage.
Dana Choga's top competitors include Haldiram's (7.79%), Bikanervala (7.79%), and McDonald's (7.14%). This shows customer overlap with established brands, highlighting the competitive landscape and consumer choices.
Analyzing traffic workload by hour reveals peak operational times. This data informs staffing, inventory, and promotional strategies for optimal resource allocation.
Dana Choga experiences peak traffic between 11 AM and 10 PM, with the highest workload at 8 PM (64.11%). This indicates the need for optimized staffing and resources during these peak hours for service efficiency.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational preferences allows for customized campaigns, enhancing customer engagement and ROI.
Dana Choga's customer base shows a high affinity for women (72%), and strong representation from Gen X (113%) and Gen Y (101%), while Gen Z is under-indexed (80%). This data suggests targeted marketing towards women, Gen X and Gen Y consumers.