Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cinnabon performance in the Russia and how they change over time
See what factors influence Cinnabon performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Cinnabon is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of Cinnabon' competitors in the Russia
An analysis of Cinnabon' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cinnabon's market performance is at the 36th percentile in Russia's Cafe & Restaurants industry, indicating a below average market standing. Performance peers in the same percentile range include Bosco, Yaposhka, Restoran "Rukola", Tavern ``, Tatar by Tubatay, and Primi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Cinnabon's overall CSAT in Russia is 59%, a decrease of 11.6 percentage points year-over-year. The Southern Federal District shows the lowest CSAT at 38%, with the largest decrease of 42.8 percentage points. CSAT has declined significantly between May and July 2025.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Cinnabon has 34 outlets in the Central Federal District, the highest number in Russia. The Southern Federal District has 13 outlets, while the Siberian Federal District has 11. Other districts have fewer than 10 outlets each.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
20% of Cinnabon's customers also visit Вкусно — и точка, making it the top competitor. Burger King is the second most visited competitor with 13.33% cross-visitation. Kafeterius, "Babkin Bar", and Sushkof i pizza each have 6.67% cross-visitation.
Traffic workload analysis reveals peak hours and customer flow. Understanding traffic patterns helps optimize staffing and resource allocation.
Cinnabon experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest traffic around 5:00 PM to 6:00 PM. Traffic is significantly lower during the early morning hours (0:00 AM to 7:00 AM).
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women are overrepresented among Cinnabon's consumers (Affinity Index 89), while men are even more overrepresented (Affinity Index 118). Gen Y demonstrates a very high affinity (Affinity Index 162), indicating a strong connection with the brand.