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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Inn performance in the Kenya and how they change over time
See what factors influence Chicken Inn performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Chicken Inn is ahead of most brands
Sample of brands in the same percentile
An analysis of Chicken Inn' competitors in the Kenya
An analysis of Chicken Inn' competitors in the Kenya
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Inn's market performance is at the 57th percentile, indicating an average/above average market standing. This means Chicken Inn captures more foot traffic than 57% of its competitors. Performance peers in a similar range include Fogo Gaucho, Artcaffé Market, and Pili Restaurant.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Chicken Inn, based on cross-visitation, are KFC (21.20%), Java House (16.30%), and Pizza Inn (13.04%). Artcaffé (11.96%) and CJ's (8.15%) also attract Chicken Inn's customers. This indicates that customers who visit Chicken Inn also frequent these establishments, highlighting direct competition.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Chicken Inn experiences peak traffic workload between 16:00 and 20:00, with the highest workload at 18:00 (54.75%). Traffic is lowest between 0:00 and 6:00. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development strategies.
Chicken Inn's customer base shows a high affinity towards women (85% affinity index) and Gen X (145% affinity index). Men are overrepresented (109% affinity index), while Gen Y is also overrepresented (104% affinity index). This suggests that marketing efforts could be tailored to appeal to these key demographic groups.