Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chicken Inn performance in the Kenya and how they change over time
See what factors influence Chicken Inn performance in the Kenya and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Inn' competitors in the Kenya
An analysis of Chicken Inn' competitors in the Kenya
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Chicken Inn holds the 99th percentile, positioning it as a leading brand in Kenya's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference relative to its peers: Kikao Chill & Vibe Rooftop-Ruiru Imani, Kikao Chill & Vibe, Pili Restaurant, CJ's, CRAVE KENYA - KILIMANI, Pizza Inn.
Customer satisfaction (CSAT) is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, influencing revenue and growth.
Chicken Inn's overall customer satisfaction is 73%, a decrease of 18 percentage points year-over-year. Central Kenya shows 83% CSAT, Coast region 62%. The trend shows CSAT fluctuating between 60% and 81% during the observed months, indicating a need for attention to maintain customer loyalty.
Average check reflects customer spending per visit, crucial for revenue and profitability. Monitoring this metric helps in pricing and promotion strategies.
Chicken Inn's overall average check is 1.2K KES, a 3.3% decrease year-over-year. The Coast region has the highest average check at 1.4K KES. The average check fluctuated between 1063.56 KES and 1223.45 KES during observed months. Central Kenya has average check of 960.1 KES.
Outlet count indicates brand reach and market penetration. Growth in outlet numbers reflects expansion and increased accessibility for customers.
Chicken Inn has the most outlets in Central Kenya (11), followed by Coast (7) and Rift Valley (6). Eastern region has 3 outlets, while Nyanza and Coastal Kenya each have 1 outlet. The distribution indicates varying levels of market penetration across different regions.
Identifying top competitors helps refine strategies and maintain a competitive edge. Understanding shared customers informs targeted marketing and service improvements.
Chicken Inn's top competitors based on cross-visitation are Java House (21.24%), KFC (18.65%), Pizza Inn (15.03%), Artcaffé (10.36%), and CJ's (8.29%). This indicates a significant overlap in customer base, highlighting these brands as direct competitors for Chicken Inn.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Chicken Inn experiences peak traffic workload between 17:00 and 19:00 (53-55%), with the highest traffic at 18:00. Traffic starts increasing at 09:00, peaking in the afternoon and evening. The lowest traffic is between 0:00 and 05:00. This informs staffing and resource management.
Consumer segment analysis informs targeted marketing by understanding demographic preferences (gender, generation) and tailoring messaging/offers accordingly.
Chicken Inn's consumer base shows a high affinity towards women (80 index) and over-representation among Gen Z (305 index), over-representation among Gen Y (105 index), while Gen X (73 index) are less represented. This indicates targeted marketing should focus on Gen Z and women.
