Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Kenya and how they change over time
See what factors influence KFC performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Kenya
An analysis of KFC' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
KFC in Kenya is in the top 1% of brands, a leading position. This indicates a strong market presence and high customer preference compared to peers like Kikao Chill & Vibe, CJ's, Pizza Inn, and Java House.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT indicates strong customer relationships.
KFC's overall CSAT in Kenya is 96%, up 12.5 percentage points year-over-year. All regions show increased satisfaction, with Western at 100% and Nyanza at 99%. This indicates improved customer experiences across Kenya.
Average check reflects customer spending habits. Monitoring this KPI helps optimize pricing and identify revenue growth opportunities.
The average check for KFC in Kenya varies by region, with Nyanza at 2.5K KES and Eastern at 1.7K KES. There is no growth value. The average check has increased from 2127.30 KES in June to 2381.12 KES in August.
Outlet count indicates market reach and expansion. Tracking this KPI informs strategic decisions about market penetration and growth.
KFC has the most outlets in Rift Valley (7), followed by Central Kenya and Eastern (4 each). Coast has 2 outlets, while Nyanza and Western each have 1. This distribution shows KFC's presence across Kenya.
Competitor analysis identifies key rivals and customer preferences, informing strategies to maintain a competitive edge.
KFC customers in Kenya also frequently visit Java House (16.78% cross-visitation), Artcaffé (16.12%), and Pizza Inn (10.10%). This indicates these brands are KFC's main competitors in Kenya.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
KFC in Kenya experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 4:00 PM to 6:00 PM (66-67%). Traffic is minimal between midnight and 7:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand affinity with specific demographics.
KFC's consumer base in Kenya shows affinity indexes of 100 for both Women and Men. Gen Y (117) and Gen Z (141) are overrepresented, while Gen X (71) is underrepresented, indicating higher engagement from younger generations.