Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Kenya and how they change over time
See what factors influence KFC performance in the Kenya and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Kenya
An analysis of KFC' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the cafe & restaurant industry.
KFC in Kenya holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This demonstrates a strong market presence and high customer preference compared to its peers. Competitors such as Artcaffé, Java House, Pizza Inn, CJ's, Kikao Chill & Vibe Rooftop-Ruiru Imani and Chicken Inn also share a similar level of market performance.
CSAT reflects customer happiness. High scores boost loyalty and word-of-mouth, while low scores signal need for improvement. Track CSAT by region to optimize locally.
KFC in Kenya shows a high overall customer satisfaction (CSAT) of 96%, a significant 19.7 percentage point increase year-over-year. CSAT varies across regions, with Western achieving 100%, and other regions like Nyanza, Coast, Central Kenya, and Rift Valley also showing strong positive values. The lowest CSAT value of 96% in Central Kenya and Rift Valley indicates some room for improvement in customer experience in those regions.
Average check (order value) shows how much customers spend. Increasing it boosts revenue. Track by region to find where customers spend the most.
The overall average check for KFC in Kenya is 2.2K KES, reflecting a 38.9% increase year-over-year. Nyanza and Rift Valley lead with 2.2K KES, while Western and Eastern show lower values at 1.9K KES and 1.8K KES respectively. Regional variations suggest opportunities to optimize menu offerings or promotions to increase spending in specific areas.
Outlet count indicates brand reach. Growth means expansion. Track by region to see where the brand is strongest and where it can grow.
KFC in Kenya has the highest number of outlets in Rift Valley (7), followed by Central Kenya (4), and Eastern (3). Coast, Nyanza and Western each have a smaller presence, with 2 and 1 outlets, respectively. This distribution highlights regional strengths and potential areas for expansion.
Knowing competitors helps refine strategy. Cross-visitation shows where customers go instead, revealing direct rivals and opportunities.
Java House (16.87%) and Artcaffé (14.34%) are KFC's top competitors based on cross-visitation in Kenya. Pizza Inn (11.16%), CJ's (8.10%), and Chicken Inn (4.78%) also attract KFC's customers. This data helps KFC understand its competitive landscape and refine its strategies accordingly.
Traffic workload reveals peak hours. Knowing these helps optimize staffing, promotions, and resource allocation for better customer experience.
KFC in Kenya experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 2:00 PM. Workload starts to increase around 9:00 AM then declines significantly after 9:00 PM, reaching its lowest point in the early morning hours. These trends help to improve operational efficiency.
Consumer segments by gender/generation help personalize marketing. Affinity insights improve targeting and messaging relevance for better ROI.
KFC in Kenya shows high affinity with women (82) and men (108), Gen Y (122) and Gen Z (186) are significantly over-represented. Gen X (62) are under-represented. This helps tailor products and marketing strategies.