Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence CHICKEN HUT performance in the Italy and how they change over time
See what factors influence CHICKEN HUT performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of CHICKEN HUT' competitors in the Italy
An analysis of CHICKEN HUT' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
CHICKEN HUT is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
CHICKEN HUT's Market Performance is at the 96th percentile, indicating a leading position. This means CHICKEN HUT outperforms 96% of brands in Italy's Cafe & Restaurant industry. Competitors in a similar range include Ristorante Alla Fattoria, Why&Not | Hostaria Venezia, Moro, Pizzeria Mancini Vicin 0’ Mare, Osteria Milanese OSSBUS, and Barracuda.
Customer Satisfaction (CSAT) reflects brand perception. Tracking CSAT helps improve service, retain customers, and boost positive word-of-mouth.
CHICKEN HUT's overall CSAT is 61%, a decrease of 15 percentage points year-over-year. In Lazio, CSAT is 69%, showing a 3 percentage point decrease. This indicates a need to address customer concerns to improve satisfaction levels, especially considering the decline.
Average Check reflects spending per customer. Monitoring this KPI helps understand purchasing habits and optimize pricing strategies.
CHICKEN HUT's overall Average Check is 10.9 EUR, a 27.3% increase year-over-year. The Average Check in Lazio is 10 EUR, with no change. The increase in average check indicates customers are spending more per visit, driven by pricing adjustments or changes in order patterns.
The number of outlets indicates brand reach. Tracking this KPI helps assess market penetration and expansion effectiveness.
CHICKEN HUT has 16 outlets in Italy. Lazio has 12 outlets, while Liguria, Abruzzo, Campania and Umbria each have 1. This distribution highlights Lazio as the primary market for CHICKEN HUT in Italy.
Competitive analysis identifies key rivals. Knowing competitors helps in strategic positioning and gaining a competitive edge.
CHICKEN HUT's top competitors include McDonald's (20% cross-visitation), Fassi (5.71% cross-visitation), KFC (5.71% cross-visitation), Pompi (5.71% cross-visitation), and Tacos (2.86% cross-visitation). McDonald's has the highest overlap in customer base, suggesting strategic positioning and promotional actions need to be taken.
Traffic workload identifies peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for maximum efficiency.
CHICKEN HUT experiences peak traffic between 18:00 and 21:00, with the highest workload around 20:00 (56.21%). Traffic is minimal between 0:00 and 7:00. Staffing and resources should be maximized during peak hours.
Consumer segments help tailor strategies. Understanding demographics enhances marketing and product offerings for specific groups.
CHICKEN HUT's consumer base shows a high affinity towards men (index 127) and Gen Y (index 174). These groups are overrepresented relative to the average consumer. Marketing efforts might be more effective if directed towards these demographics.