Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chester's performance in the Thailand and how they change over time
See what factors influence Chester's performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chester's' competitors in the Thailand
An analysis of Chester's' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chester's is in the top 1% of brands
Sample of brands in the same percentile
Market performance percentile reveals brand's strength, customer preference, and competitive standing in the Cafe & Restaurants industry.
Chester's holds a leading market performance percentile of 99 in Thailand's Cafe & Restaurants industry. This indicates a strong competitive position with high customer preference. Performance peers in similar range include Rhythm social bar, Once Steakhouse พุทธมณฑลสาย1, Flavor Aonang Restaurant & Bar, MAHASAN CAFE (มหาศาล คาเฟ่) สาขา ประชาชื่น20, SIAM Phuket - Seafood Restaurant, Blue Harbour coffee cafe at Tri - Trang Beach Phuket.
CSAT indicates the degree to which customers are happy with your services and products and shows customer loyalty and business growth.
Chester's overall customer satisfaction (CSAT) is 67%, a slight increase of 0.7 percentage points year-over-year. CSAT varies by location: Nonthaburi Province shows 72% but a significant decrease (-27.7pp), while Pathum Thani Province reports 57% with a decrease of -17.9pp. CSAT trends between May and July 2025 show fluctuations, peaking in July at 74.72%.
Average check shows how much customers spend per transaction, impacting revenue and profitability.
Chester's average check is 190.4 THB, down 11.7% year-over-year. Nonthaburi Province has an average check of 266.7 THB. The average check fluctuated between May and July 2025, showing a general upward trend.
Outlet count indicates market reach and growth. Monitor to optimize locations.
Chester's has several outlets across Thailand, with Nonthaburi Province leading at 14 outlets. Pathum Thani Province follows with 11 outlets. Samut Prakan, Rayong and Chon Buri Provinces have 8, 7 and 7 outlets respectively.
Understanding competitors' cross-visitation reveals shared customer base, informing strategies to strengthen customer loyalty.
Chester's main competitors based on customer cross-visitation are KFC (14.29%), Café Amazon (13.45%), McDonald's (13.45%), Starbucks (9.24%), and Suki Teenoi (8.40%).
Traffic workload by hours reveals peak traffic. Optimize staffing and promotions.
Chester's experiences peak traffic workload between 9 AM and 8 PM, with the highest activity from 11 AM to 6 PM, peaking at noon. Traffic significantly decreases after 8 PM, reaching its lowest between 1 AM and 6 AM.
Analyzing consumer segments informs targeted marketing and product strategies based on gender and generational preferences.
Chester's customer base consists of 96% women (affinity slightly under-indexed) and 103% men (affinity slightly over-indexed). The brand is most popular with Gen X (affinity index 147%) and Gen Z (affinity index 152%), while Gen Y are under-indexed (affinity index 72%).
Cafés & Restaurants