Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chester's performance in the Thailand and how they change over time
See what factors influence Chester's performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chester's is right in the middle
Sample of brands in the same percentile
An analysis of Chester's' competitors in the Thailand
An analysis of Chester's' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chester's market performance in Thailand is at the 48th percentile, indicating a below average/lagging market position. This means Chester's captures less foot traffic compared to many competitors. Performance peers in the same percentile range include COUCOU, The G2 Veg & Non-Veg Restaurant, The Tang One Bangkok, HuenPhen nimman, Rito Ekkamai, and Sabi Shabu Halal Ramkhamhaeng 59.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Chester's overall CSAT in Thailand is 71%, a 0.9 percentage point increase year-over-year, indicating improved customer happiness. However, CSAT in Nonthaburi Province decreased by 6.8 percentage points to 75%. The CSAT trend shows fluctuations, peaking in July 2025.
Outlet count reflects brand reach and market presence. More outlets can increase accessibility and brand visibility, driving revenue growth.
Chester's has the highest number of outlets in Nonthaburi Province (15), followed by Pathum Thani Province (12) and Chon Buri Province (9). This distribution indicates a strategic focus on these key regions within Thailand.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
Chester's top competitors in Thailand, based on cross-visitation, are Café Amazon (13.83%), McDonald's (9.57%), KFC (7.45%), Sizzler (7.45%), and Swensen's (7.45%). This indicates that customers who visit Chester's also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Chester's experiences peak traffic workload between 9 AM and 6 PM in Thailand, with the highest activity around noon (12 PM - 1 PM). Traffic is significantly lower during nighttime hours (10 PM - 6 AM).
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance with specific demographics.
Chester's customer base shows a high affinity towards women (92) and men (107). Gen X (147) and Gen Z (180) show high affinity, while Gen Y (66) is under-indexed, suggesting a need for targeted strategies to engage this segment.