Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chang Cheng performance in the Singapore and how they change over time
See what factors influence Chang Cheng performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chang Cheng' competitors in the Singapore
An analysis of Chang Cheng' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Chang Cheng is in the lower 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Chang Cheng's market performance is in the lower 14%, indicating a critically low market standing. This means the brand captures a smaller share of customer visits compared to competitors in Singapore's Cafe & Restaurants industry. Performance peers in a similar range include Cafe 21 - All Day Breakfast, Scotts Grill, Srisun Express - Hougang Ave 8, J & J Foodhub, Homeofmisfyts, and Lucine by LUNA.
Identifying key competitors helps understand market dynamics and refine competitive strategies.
Chang Cheng's top competitors, based on customer cross-visitation, are McDonald's (30%), Hoe Hokkien Mee #01-93 (20%), Koufu (20%), Sukiya (20%), and Genki Sushi (20%). This indicates that customers who visit Chang Cheng also frequently visit these brands, suggesting they offer similar or complementary products/services.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation.
Chang Cheng experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 7 PM (56.48%). The lowest traffic occurs between midnight and 5 AM. This data suggests optimal staffing and resource allocation should focus on the peak hours to maximize customer service and efficiency.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Chang Cheng's consumer base shows a higher affinity among men (index of 154) compared to women (index of 36). Gen Y demonstrates a high affinity (index of 181). This suggests marketing efforts could be tailored to appeal to these overrepresented segments.