Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chalu - Aapna Desi Chinese performance in the India and how they change over time
See what factors influence Chalu - Aapna Desi Chinese performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Chalu - Aapna Desi Chinese is in the lower 25% of brands
Sample of brands in the same percentile
An analysis of Chalu - Aapna Desi Chinese' competitors in the India
An analysis of Chalu - Aapna Desi Chinese' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chalu - Aapna Desi Chinese's market performance is in the lower 25%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Krushna Pure Veg, Doner club Ramanattukara, Alpha Hotel, Maple 14 Restaurant, FiLLi Cafe, and Mannat Chat Bhandhar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Chalu - Aapna Desi Chinese has an overall CSAT of 81%, a significant increase of 14.3 percentage points year-over-year. In Madhya Pradesh, CSAT is 83%, with a substantial growth of 55.9 percentage points. This indicates improved customer experiences, especially in Madhya Pradesh.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The overall average check for Chalu - Aapna Desi Chinese is 324.4 INR, a decrease of 8.8% year-over-year. Telangana has the highest average check at 427.3 INR, while Madhya Pradesh has an average check of 217.6 INR. The decrease suggests a need to analyze pricing or customer spending habits.
Number of outlets reflects brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and geographic performance.
Chalu - Aapna Desi Chinese has multiple outlets across India, with Uttar Pradesh and Madhya Pradesh leading with 5 outlets each. Punjab has 3 outlets, while Chhattisgarh, Karnataka, Delhi and Maharashtra each have 2. Rajasthan, Uttarakhand and Andhra Pradesh each have 1 outlet. This distribution shows the brand's presence across various states.
Identifying key competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals brands that attract similar customer segments.
The top competitors for Chalu - Aapna Desi Chinese, based on customer cross-visitation, are McDonald's, Domino's Pizza, and KFC, each with 14.29% cross-visitation. Baba Chicken and 154 Breakfast Club each have 7.14% cross-visitation. This indicates that customers of Chalu also frequent these popular fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Chalu - Aapna Desi Chinese experiences peak traffic workload between 11 AM and 9 PM, with the highest workload around 8 PM (48.45%). Traffic is minimal during early morning hours. This data suggests the need for optimized staffing and resource allocation during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights help tailor strategies to specific demographic groups.
Women show a higher affinity (index 120) towards Chalu - Aapna Desi Chinese compared to men (index 91). Gen Y has the highest affinity (index 112), followed by Gen Z (index 103), while Gen X is under-indexed (index 59). This suggests marketing efforts should focus on Gen Y and women.