Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chai Villa is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Chai Villa performance in the India and how they change over time
See what factors influence Chai Villa performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai Villa' competitors in the India
An analysis of Chai Villa' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe industry.
Chai Villa holds a market performance percentile of 88 in India's cafe & restaurant industry, positioning it as an average/above average performer. This indicates a solid market standing, challenged by Delhi Dhaba, Sai Sagar Pure Veg, ಉಡುಪಿ ಹೋಟೆಲ್ /Udupi Bhavana( Hotel) Pure vegetarian, Divine The Bake Studio, Hotel Celebration and Nice Bake n Grill within the same range.
Outlet count indicates brand reach. Tracking distribution across regions informs expansion, resource allocation, and market penetration strategies.
Chai Villa has 8 outlets in Maharashtra, 4 in Telangana, and 1 each in Madhya Pradesh and Punjab. Maharashtra shows the largest presence, indicating the brand's core market or successful expansion focus.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, guiding strategic positioning and differentiation efforts.
Chai Villa's top competitors are Cafe Coffee Day, COC : Cup Of Chai and Starbucks (all with 42.86% cross-visitation), COFFEE SHOTS MIHAN (35.71%), and Checkers Restaurant VCA (28.57%). This shows shared customer interest and potential direct competition.
Traffic workload by hour reveals peak times, staffing needs, and promotional opportunities, optimizing operations and enhancing customer experience.
Chai Villa experiences peak traffic between 17:00 and 21:00, with a high of 56.88% at 19:00, suggesting dinner time is crucial. Traffic significantly decreases after 22:00, reaching a low in early morning hours.
Understanding consumer segments by gender/generation helps tailor marketing, target specific demographics and improve engagement for relevant brand positioning.
Chai Villa's customer base shows a Men affinity index of 119, suggesting higher representation, and Women affinity index of 44 indicating under-representation. Gen Y shows a high affinity (134), suggesting substantial engagement with this generation.