Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai kings performance in the India and how they change over time
See what factors influence Chai kings performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chai kings is right in the middle
Sample of brands in the same percentile
An analysis of Chai kings' competitors in the India
An analysis of Chai kings' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai kings' market performance is at the 47th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic than many competitors. Performance peers in the same percentile: Moonlight Bar & Restaurant, Rangla Punjab, Celebrations restaurant, Khalifa Mandi, Salkara Restaurant, Kappa Chakka Kandhari.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and recommendations.
Chai kings' overall CSAT is 66%, a 5.4 percentage point increase year-over-year. In Tamil Nadu, CSAT is also 66%, with a 6.2 percentage point increase. The CSAT trend shows improvement from June to August 2025, peaking at 69.34% in August.
Average check (Avg Check) indicates how much customers spend per visit, influencing revenue and profitability.
Chai kings' overall average check is 137.5 INR, a 14.1% decrease year-over-year. In Tamil Nadu, the average check is also 137.5 INR. The average check trend shows a decrease from June (150 INR) to July and August (116.67 INR).
Number of outlets indicates brand's reach and market presence, affecting accessibility and brand awareness.
Chai kings has 60 outlets in Tamil Nadu, 6 in Telangana, and 1 in Andhra Pradesh. Tamil Nadu accounts for the majority of the brand's outlets, indicating a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Chai kings, based on cross-visitation, are Adyar Ananda Bhavan - A2B (9.88%), Geetham Veg Restaurant (9.09%), KFC (5.93%), McDonald's (5.53%), and Dindigul Thalappakatti Restaurant (5.14%). This indicates customers who visit Chai kings also frequent these brands.
Traffic workload by hours reveals peak and off-peak times, optimizing staffing and promotions.
Chai kings experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 18:00 (59.64%). Traffic is lowest between 03:00 and 05:00. This data helps optimize resource allocation throughout the day.
Understanding consumer segments allows targeted marketing, improving engagement and ROI.
Women have an affinity index of 72, while men have an affinity index of 112. Gen X has an affinity index of 169, Gen Y has an affinity index of 91, and Gen Z has an affinity index of 74. Men and Gen X are overrepresented among Chai kings' consumers.