Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Calufe performance in the Mexico and how they change over time
See what factors influence Calufe performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Calufe' competitors in the Mexico
An analysis of Calufe' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Calufe is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Calufe holds the 98th percentile, indicating a leading market position in Mexico's Cafe & Restaurants industry. This suggests a strong brand preference. Performance peers in similar range include: El Marisquero De Quilá, Marisa, Rustica, Casa Ávila, Piccolo, Restaurante Corazón Oaxaqueño.
Customer satisfaction (CSAT) reflects customer happiness and loyalty. Monitoring CSAT helps identify areas for improvement and strengthens brand reputation.
Calufe's overall CSAT is 75%, a decrease of 14.6pp year-over-year. In Veracruz, CSAT is 72%, also down by 14.9pp. The CSAT decreased from 85.71% in May-June to 62.5% in July of 2025. This decrease warrants investigating the factors affecting customer sentiment.
Average check indicates customer spending per visit. Tracking it helps in understanding revenue trends and informs pricing and promotional strategies.
Calufe's overall average check is 230.8 MXN, a 35.1% increase year-over-year. In Veracruz, the average check is 259.5 MXN with no growth. Despite CSAT dropping, the raised average check implies successful upselling or price adjustments.
Outlet count reflects brand reach and market presence. Tracking growth helps understand expansion and market penetration effectiveness.
Calufe has 13 outlets in Veracruz. Without historical data, growth is unknown. This indicates brand presence in the state, where CSAT decrease was detected, and requires in-depth investigation.
Competitor analysis reveals competitive landscape. Understanding which brands customers also visit helps refine marketing and retention strategies.
Calufe's customers also visit Domino's Pizza (9.62%), Little Caesars (5.77%), La Parroquia de Veracruz (5.77%), Quintal Restaurante (3.85%), and Punto Café (3.85%). Domino’s Pizza has significant cross-visitation, implying competition for the same customer base.
Traffic workload reveals peak hours. Optimizing staffing and resources based on traffic patterns improves efficiency and customer experience.
Calufe's traffic workload peaks between 12:00 PM and 6:00 PM, with highest values between 4:00 PM and 6:00 PM. The lowest traffic is between 1:00 AM and 6:00 AM. Staffing should align with these peak hours to ensure optimal service.