Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cali Mio performance in the Colombia and how they change over time
See what factors influence Cali Mio performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cali Mio is in the top 5% of brands
Sample of brands in the same percentile
An analysis of Cali Mio' competitors in the Colombia
An analysis of Cali Mio' competitors in the Colombia
Top-5 brands that brand's customers also visit
Market performance reveals brand strength, influencing investment and strategic decisions. It reflects brand preference versus competitors.
Cali Mio's market performance is at the 95th percentile, indicating a leading position in the Cafe & Restaurants industry in Colombia. This suggests strong customer preference compared to competitors like Astro Pan, Old West, The Grill Station Burger, Cielito lindo Mosquera, Blues Kitchen and Taperia de la Plaza, also at the 95th percentile.
Customer satisfaction (CSAT) shows loyalty and predicts repurchase. Low CSAT signals service or product issues needing immediate attention.
Cali Mio's overall customer satisfaction is 31%, a significant decrease of 28.1 percentage points year-over-year. In the RAP (Especial) Central region, CSAT is also 31% with a similar decrease. The dynamic CSAT data shows fluctuations over the months, ranging from 11.76% to 42.11%.
Outlet count indicates market reach and expansion. Growth reflects investment, while decline suggests strategic shifts or challenges.
Cali Mio has 13 outlets in RAP (Especial) Central and 1 outlet in RAP Gran Santander. This distribution highlights a strong presence in the Central region with limited reach in the Gran Santander area, suggesting growth potential in other regions.
Competitor analysis identifies key rivals and cross-visitation patterns. This informs strategies to attract and retain customers more effectively.
Cali Mio's customers also frequently visit La Brasa Roja (17.65% cross-visitation). Other competitors include BUR-DOG & FRÍES, Vasconia Bakery, Arepas y Envueltos El Buen Gusto S.A.S., and Bar.Tienda Colombia (5.88% each). This indicates shared customer interests and potential competitive overlap.
Traffic workload reveals peak hours, optimizing staffing and promotions. Understanding hourly trends improves resource allocation and service quality.
Cali Mio experiences peak traffic between 11 AM and 5 PM, with the highest workload at 1 PM (66.81) and 2 PM (64.33). Traffic is minimal from midnight to 8 AM, indicating a need to focus resources during peak hours to meet demand.
Understanding segments refines marketing, targeting offers to relevant groups. This increases engagement and brand resonance with different demographics.
Cali Mio's customer base shows a slightly higher affinity among women (index 104), suggesting they are overrepresented compared to the average consumer. Men are slightly underrepresented (index 97). Gen X shows a very high affinity(index 456), indicating a strong representation within Cali Mio's customer base.
Cafés & Restaurants