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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence CakeZone performance in the India and how they change over time
See what factors influence CakeZone performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
CakeZone is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of CakeZone' competitors in the India
An analysis of CakeZone' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
CakeZone holds the 34th percentile in the India Cafe & Restaurants market, indicating a below average market performance. This suggests CakeZone captures less foot traffic compared to its competitors. Performance peers in the same percentile: Mahabelly, Zaika The Emperors Kitchen, Agarwal Caterers, Ganpati Dhaba, Chhappan Bhog Thali Restaurant, Old Mumbai Ice Cream.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
CakeZone's top competitors based on customer cross-visitation are Domino's Pizza (7.55%), McDonald's (5.66%), Starbucks (5.66%), Adyar Ananda Bhavan (5.66%), and Pista House (5.66%). This indicates that customers who visit CakeZone also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
CakeZone experiences peak traffic between 18:00 and 22:00, with the highest workload at 20:00 (55.35%). Traffic is minimal between 0:00 and 7:00. This data informs staffing and resource allocation to meet peak demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Women (affinity index 129) are overrepresented among CakeZone's consumers, while men (affinity index 87) are underrepresented. Gen Y (120) and Gen Z (103) show high affinity, while Gen X (20) is significantly underrepresented. Marketing should focus on female and younger demographics.