Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence CakeZone performance in the India and how they change over time
See what factors influence CakeZone performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of CakeZone' competitors in the India
An analysis of CakeZone' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
CakeZone is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference relative to industry competitors.
CakeZone holds a leading market performance percentile of 98 in India's Cafe & Restaurants sector. This signifies a strong competitive position with high customer foot traffic. Performance peers in a similar range include Sorriso, Elaichi Restaurant- Best and Only RoofTop Restaurant in vikasnagar, SKYROOF RESTRO UJJAIN, Zaika, CopaCabana, and 𝗔𝗸𝘀𝗵𝗮𝗿 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁_ Best Family Restaurant In Surat/Veg Restaurant In Surat/Gujarati Restaurant In Surat, all at the 98th percentile.
CSAT reflects customer happiness, directly impacting loyalty, brand reputation, and long-term business success.
CakeZone's overall customer satisfaction is 41%, a decrease of 14.1 percentage points year-over-year. Maharashtra shows the highest CSAT at 67% with an increase of 8.8pp, while Karnataka, Tamil Nadu and Andhra Pradesh have 33% CSAT with decreased values. The CSAT trend fluctuated between 34.72% and 47.37% during the reporting period.
Average check indicates spending per customer, vital for revenue insights and pricing strategy optimization.
CakeZone's overall average check is 452.7 INR, down 12.1% year-over-year. Tamil Nadu has the highest average check at 571.4 INR with 0% growth, while Maharashtra's average check is 452.9 INR with 0% growth. The average check trended between 417.65 INR and 513.33 INR during the period.
Competitor analysis identifies key rivals, informing strategic positioning and competitive advantages.
CakeZone's top competitors based on cross-visitation are Domino's Pizza, McDonald's, Pizza Hut, and KFC, each with a cross-visitation rate of 7.46%. Adyar Ananda Bhavan - A2B has a cross-visitation rate of 4.48%. These brands represent the primary alternatives CakeZone's customers consider.
Understanding consumer segments tailors marketing, maximizing relevance and engagement with key demographics.
CakeZone's customer base shows a higher affinity towards women (Index 139) and Gen Y (Index 113). Men (Index 87) and Gen X (Index 69) are under-indexed. The data indicates higher engagement from women and Gen Y consumers, meaning they are more strongly represented than average.