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Managing Partner, Global Business Development
See what factors influence Café do Ponto performance in the Brazil and how they change over time
See what factors influence Café do Ponto performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Café do Ponto' competitors in the Brazil
An analysis of Café do Ponto' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Café do Ponto is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference in a competitive industry, indicating overall business performance and potential for growth.
Café do Ponto holds a leading market performance position in Brazil's Cafe & Restaurants industry, securing the 99th percentile. This indicates a strong brand presence and high customer preference compared to its peers. Competitors like Padaria Santa Helena, Love For Sweet - Lapa, Tatu Bola Bar, Churrascaria e Pizzaria Colonial, Boteco Raiz Marista and O cajubá are within similar performance ranges (99th percentile).
Customer satisfaction (CSAT) reflects brand loyalty and service quality, directly impacting revenue and reputation. High CSAT indicates a strong customer relationship.
Café do Ponto demonstrates a solid customer satisfaction with an overall CSAT score of 79%, a 1.6 percentage point increase year-over-year. While the Southeast Region shows a CSAT of 69% with a 1.5pp increase, the Northeast Region leads with 87% but shows a decrease of 1.3pp, indicating areas for focused improvement strategies.
Average check (transaction value) identifies customer spending habits and revenue potential, guiding pricing and upselling strategies for increased profitability.
Café do Ponto's average check is 31.8 BRL, reflecting a 5.3% increase year-over-year. The Southeast Region's average check is 31.8 BRL, while the Northeast Region shows an average check of 31 BRL. These values reflect customer spending per transaction and can inform pricing and promotional strategies.
Competitor analysis helps refine strategies, identify market gaps, and improve competitive positioning. This can lead to enhanced market share and customer loyalty.
Café do Ponto's top competitors by cross-visitation include Restaurante A canoa (8.18%), McDonald's (7.27%), Restaurante Rota do Sabor (5.45%), Casa de Juja Atins (4.54%), and Bolinha Sorvetes (4.54%). This data highlights the brands that Café do Ponto's customers also frequent, revealing shared customer preferences and competitive overlap.
Understanding consumer segments allows tailored marketing, improving engagement and ROI. Gender and generational insights drive personalized strategies and enhance brand resonance.
Café do Ponto shows strong affinity with women (112 index) compared to the average consumer. Men are under-indexed (87 index). There is very high affinity index among Gen Y (114 index).