Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger Road performance in the Australia and how they change over time
See what factors influence Burger Road performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Burger Road is right in the middle
Sample of brands in the same percentile
An analysis of Burger Road' competitors in the Australia
An analysis of Burger Road' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Road's market performance is at the 47th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile include Shahi Zaiqa, The Iluka, The George on Collins, Pai Thai, BBQ LAB Glen, and Wingboy.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies.
Burger Road's top competitors based on customer cross-visitation are McDonald's (6.36%), El Jannah Chicken (4.55%), KFC (3.64%), Hungry Jack's Burgers (2.73%), and Two Rupees Brewing Company (1.82%). McDonald's has the highest overlap, indicating a significant portion of Burger Road's customers also visit McDonald's.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation. Efficiently managing busy periods enhances customer experience.
Burger Road experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 7:00 PM (61.27%) and 8:00 PM (62.27%). Traffic is minimal between midnight and 10:00 AM. Staffing and resources should be optimized to handle the evening rush.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows tailored campaigns.
Women have an affinity index of 76, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 120, indicating they are over-indexed. Gen X has an affinity index of 173, Gen Y has an affinity index of 85, and Gen Z has an affinity index of 111.