Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger Road is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger Road performance in the Australia and how they change over time
See what factors influence Burger Road performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Road' competitors in the Australia
An analysis of Burger Road' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Burger Road holds a leading market performance with a percentile of 99, positioning it in the top 1% of brands. This indicates a strong competitive position relative to peers like The Vintage Secret Garden, Kabul Star Restaurant, Thakar Indian Veg Kitchen, Moon Dog, Kalamunda Hotel, and 一鸣蒸汽石锅鱼 Yiming Steamed Stonepot Fish, who also share a position within the same percentile range.
CSAT measures customer happiness, influencing loyalty and brand perception, crucial for sustained growth.
Burger Road's overall customer satisfaction (CSAT) is 85%, a decrease of 4.9 percentage points year-over-year. In Victoria, the CSAT is also 85%, showing a similar downward trend. This indicates a need to investigate factors impacting customer satisfaction to maintain brand loyalty. The CSAT varies across the observed period, with a low of 78.29% in June 2025.
Average check reflects customer spending per visit, impacting revenue and profitability.
Burger Road's overall average check is 33.6 AUD, an increase of 3.5% year-over-year. In Victoria, the average check is also 33.6 AUD. This suggests successful strategies in increasing customer spend. The average check varied across months, ranging from 32.5 AUD to 34.91 AUD.
Outlet count indicates brand reach, impacting market presence and accessibility.
Burger Road has 13 outlets in Victoria. The number of outlets provides insight into the brand's coverage and potential market penetration within Victoria.
Competitor analysis identifies key rivals and customer preferences, guiding strategic decisions.
Burger Road's top competitors include McDonald's (8.08% cross visitation), KFC (7.07% cross visitation), Hungry Jack's Burgers (5.05% cross visitation), Guzman y Gomez (4.04% cross visitation), and Sweet Spot Acai and Dessert Bar (3.03% cross visitation). McDonald's and KFC shows the highest overlap in customer base, indicating a strong need to differentiate from these major players.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Burger Road experiences peak traffic between 11 AM and 10 PM, with the highest workload around 6 PM (59.58%). Traffic is minimal between midnight and 10 AM. Staffing levels and promotions should be optimized to cater to the high-traffic periods and potentially stimulate demand during slower hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Burger Road's customer base shows a high affinity towards women (Index = 89) compared to men (Index = 109). Among generations, Gen X (Index = 171) shows very high affinity, and Gen Y (Index = 113) shows high affinity. Marketing should leverage these segment insights to tailor messaging and improve customer experience.